@ paidContent Mobile: Live NBA Games Coming To iPad This Fall

�We anticipate we�ll have our live streaming games available on iPad in the fall,� NBA Digital SVP and GM Bryan Perez told our paidContent Mobile conference on Tuesday.

Perez said the NBA is now ready to consolidate its mobile strategy, after initially rolling out a wide array of apps.

�This (mobile growth) is happening so quickly, we needed to test as many business models and pricepoints as possible�free app, paid app, team app�every single team across three platforms (iPhone, Android, Blackberry).

�I�m not sure the engineering team would want to go through it again, but it�s proved to be terribly valuable ... We�ve gained a lot of knowledge. So you�ll see us rationalize those platforms, create a bit more elegance and bring all that learning together. We�ll still maintain some form of team branding because people are fans of the team first.�

The NBA started live streaming to iPhone and Android back in October.

Some highlights from paidContent Mobile�s The Strategy Game panel:

�BBC.com Americas SVP Miranda Cresswell:

�On HTML5 video and the BBC News iPad app: �We are figuring out a way to make BBC web video available on the iPad. We have re-cut our plan to make sure we can get it done as fast as possible. I think it�s the publisher�s responsibility to make sure the content is available.�

�On the $12.99-a-quarter BBC Listener subscription radio app: �Close to an hour on session length for that app, which is phenomenal.�

�On traffic: �In the past three months, we�ve doubled our mobile web impressions� thanks to iPhone and Android consumption.

�Verizon business development executive director Jennifer Byrne:

�On data consumption: �On Droid X, we�re seeing something like 5x the data usage of any other device.�

�On apps vs web: �The real tipping point for the browser will be 4G because it will literally be your computer in your pocket ... quasi-instantaneous - that�ll be the point we see even more activity on the browser side.�

�On getting more open: �While we may have had the first app store, GetItNow, we�ve learned a lot, with the watershed being the iPhone. It�s a drastic change from the walled garden stage to the open approach. It�s been a very big shift.� Verizon has �embraced� it, Byrne said. �We�ve seen a tremendous response - so its validated the decision.�

�Zagat Survey co-founder and co-chair Nina Zagat:

�The guide was an iPad launch partner and a partnership on restaurant reviews with Foursquare: �It�s developed in a way that we�re able to bring Zagat.com together with Foursquare. We interview people who become mayors.�

�Full circle: Nina Zagat likened the publisher�s mobility efforts to �the portable guide we created back in 1982�. Likewise, our own Staci D. Kramer called Zagat �the original user-generated content.�

�Augmented reality urban guides? Not quite yet, Zagat�s mobile exec Ryan Charles contributed: �Augmented reality is good but not great�we�re reaching the limits of the technology - it�s interesting and definitely somewhat gimicky, but it can be effective.�

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