ERICSSON ENABLES HYA CABLE TO OFFER ADVANCED TV SERVICES

�Taiwanese consumers get HD and increased channel choice
�Enhanced user experience increases value of service offering
�Operator equipped to provide 180K subscribers with advanced TV services
Ericsson (NASDAQ: ERIC) has provided Hsin Yeong An (HYA) Cable, the Taiwanese cable operator, with a fully redundant head-end solution that enables it to offer subscribers a richer, more advanced service. The Ericsson solution will enable HYA Cable to provide consumers with increased channel choice and high definition (HD) programming.
�Consumers are demanding a more advanced television service that offers greater quality and increased choice with the content they watch. We are committed to delivering a TV service that exceeds the expectations of our customers, so it is important to select a solution that enables us to do this effectively,� said Chun-Lung Wu, President of HYA Cable. �We are pleased to draw upon the experience of the Ericsson team and the company�s track-record in delivering next-generation, advanced systems that greatly enhance the viewing experience for consumers.�
HYA Cable has deployed a range of Ericsson cable head-end solutions, including video encoders, MX8400 multiplexers, and EdgeQAM modulators. The Ericsson head-end has been integrated by the company�s Taiwan business partner, Hitron Tech. HYA Cable is encoding HD and SD channels in MPEG-4 AVC, taking advantage of the high bitrate efficiencies provided by this next-generation compression technology. The resultant bandwidth savings enable HYA Cable to roll out more advanced services for its subscribers. The company uses an IP head-end configuration, which makes it easier to connect devices onsite and reduces the cost of cabling and video transport.
�We are pleased to be working with Hsin Yeong An Cable to provide an industry leading head-end solution to help drive the transition of its cable subscribers to advanced digital TV services,� said Mats H Olsson, President of Ericsson China & North East Asia. �We are committed to helping TV operators across Asia to deploy state-of-the-art technology that delivers digital services such as increased channel choice and HDTV to subscribers on efficient and flexible distribution platforms.�