Showing posts with label Ericsson. Show all posts
Showing posts with label Ericsson. Show all posts

Tuesday, November 16, 2010

Ericsson - Aircel's largest 3G partner in India

Ericsson to deploy 3G network in six of Aircel's market areas or circles
Millions to be connected through mobile broadband with Aircel
Mobile broadband solution includes radio, core, transmission and related services

Aircel, India's leading mobile operator, part of Maxis Communications Berhad, Malaysia, has awarded Ericsson (NASDAQ: ERIC) a contract to roll out a 3G/HSPA network across six out of its 13 circles or geographic market areas. These six circles currently serve more than 100 million subscribers and Ericsson will be Aircel's largest partner for 3G implementation. Aircel will offer its customers services such as video telephony, mobile broadband, mobile TV, video on demand and others including music downloads, video tones, instant messaging and online gaming.

For many people, broadband has changed from being "nice to have" to being an absolute necessity in modern-day life - for conducting business, managing a household or as a means of entertainment. Likewise, the mobile phone has become one of the main tools for nearly 5 billion people in the world to communicate. Along with mobile broadband, it enables whole new ways of keeping in touch, accessing services and working on the move.

Sandip Das, CEO of Maxis says, "Ericsson and Maxis, have a long history of infrastructure partnership starting up from 2G through to 3G and possibly future technologies, across our subsidiaries and allied companies operating in Malaysia, India, Indonesia and Sri Lanka. We respect them and look forward to their continued support to our group's commitment to providing quality networks and advanced services to our customers".

Hans Vestberg, President & CEO, Ericsson says, "Maxis group and Aircel is a preferred partner for us. We greatly value our strategic association and the India 3G agreement further reinforces this partnership".

Gurdeep Singh, COO of Aircel says: "For many people in India connected for the first time, 3G mobile broadband will bring completely new types of services and benefits. We are confident that with this partnership, we will benefit from Ericsson's global expertise of 3G deployments, and will be able to offer our customers a world-class 3G experience.

Gowton Achaibar, head of Ericsson India, says: "We are extremely excited to partner with Aircel for the implementation of its 3G network. We foresee 3G brings economic advantages and increased social interaction in the country. With the advent of 3G, the mobile phone will not just be about convenience and satisfying a basic need for communication; it will also provide access to services such as healthcare, education and information, supporting people's livelihoods."

Under the agreement with Aircel, Ericsson will provide core, radio and transmission network equipment as well as related services such as network rollout, network technology and consulting, radio network optimization and support services. The mobile broadband network will include the latest multi-standard radio base station, RBS6000, and the MSC Server Blade Cluster, which will drastically boost the capacity of the network and evolve it into an IP network. The framework contract will be implemented from 2010 to 2012. Deliveries and deployment are underway. Aircel and Ericsson made the first successful 3G call last week in Chennai and Coimbatore.

The six Aircel circles Ericsson provides 3G technology in are: Tamil Nadu Bihar; Orissa; Jammu Kashmir; North East; and Assam.

Smartphone and applications essential to the modern mother

Applications are only for teenagers, right? Smartphones are only for techie geeks, right? Social media via mobile broadband is only for digital natives, right? Wrong, wrong and wrong again. Modern telecoms technology is helping to tumble walls that once divided generations. The connected world means having access to everything. Just ask mother-of-six Maria Bivesj�, who manages her life by mobile phone.

One of the certainties of growing up used to be that you were interested in things that your parents weren't � especially technology. One of the certainties of getting older used to be that your children were interested in technology that you didn�t really understand � or even care about.

The mobile phone, internet and mobile broadband � and all associated functionalities and applications � have created a world where parents and children use, and are proficient in, the same technology.

While Maria has always been interested in technology, it was her son's diagnosis of a chronic illness that resulted in her making the mobile phone an essential tool in her everyday life. Quite simply, she needed to be instantly reachable.

But Stockholm-based Maria soon realized that she could use the device for much more and literally manage her life via the mobile phone. As a busy mother, full-time school teacher and boxing enthusiast, that�s a lot of management. This approach soon evolved into trying new functionalities and applications.

"With six children living at home, my days are disrupted," she says. "I want to be efficient all the time. Thanks to my mobile phone, I can keep track of everything from parents' meetings to where the children are.

"Many think that the information flow causes greater stress, but for me it's the opposite. I�m calmer in the knowledge that I have a tool to help me. But I use my smartphone at least as much for the entertainment value; I play games, test fun mobile apps, and log in to sites like Facebook and Spotify."

Maria is hungry for more apps, as long as they are affordable.

"I'd like to see an application for booking and ordering services, such as a library app that could tell you when the book you are looking for becomes available; or a drugstore app that allows you to order medicine and collect it at the store or distribution point.

"I like finding my way through the app jungle, but I�d never buy one for more than SEK 35 (about USD 5). I want them to be cheap because then you can afford to test them and discard them."

Stories like Maria's show why applications are important to Ericsson. Embracing the connected world is central to Ericsson's prediction of an all-communicating world of more than 50 billion connected devices by 2020. Almost everyone and everything can potentially be connected, whether it is machine-to-machine (M2M), person-to-machine or person-to-person.

Applications are now a crucial element in the traditional telecoms industry. Ericsson's applications store, eStore, was launched in late 2009. It is an open platform, with programs for all operating systems, allowing all operators to create their own apps stores.

Aside from being an applications store, eStore is also a community for developers.

With Maria Bivesj� providing living proof of the power of the mobile phone and mobile applications to directly change lives and cross the generation gap, it seems like an all-communicating world with more than 50 billion connected devices will become a reality.

MBNL network consolidation project completed by Ericsson

Ericsson consolidated 12,000 shared sites in MBNL's UK network
T-Mobile and Three customers now get far greater 3G coverage
New business model shows how operators can benefit

Ericsson (NASDAQ:ERIC) announces the delivery of more than 12,000 consolidated 3G sites for Mobile Broadband Network Ltd (MBNL), bringing more coverage and capacity for Three and T-Mobile UK customers. Thanks to this active network consolidation project, all 3G sites, transmitters, base station equipment and backhaul connected to the operator's core networks are now fully configured for high speed mobile broadband access.

MBNL is the network joint-venture between Three and Everything Everywhere, the company that runs Orange and T-Mobile in the UK and today's landmark follows three years of intensive effort and investment by MBNL and its partners.

Alongside the customer benefits, Three and Everything Everywhere will see significant savings and environment benefits because of network sharing. This has included the switching off of more than 5,000 sites - more than 2,000 of which have already been fully decommissioned - as part of a project recognized as the largest and most successful integration of two live networks to have occurred anywhere in the world.

Graham Payne, Managing Director, MBNL said "This was an exciting, challenging and ultimately hugely rewarding project for the team at MBNL. My thanks to all who have worked so hard to deliver this fantastic network, special thanks go to our key partners who are rightly proud of their roles in this project".

Under the five-year managed service contract announced in February 2009, Ericsson is the primary service provider for the project and was responsible for network design and deployment, building of sites, capacity management, equipment swaps and vital upgrades. Millions of man-hours were committed to improve speeds and coverage for Three and T-Mobile customers. The consolidation work started in February 2009 and was completed in October 2010. This was done while keeping the two networks running smoothly during the project, which also saw Ericsson deliver the all-important cost and efficiency savings.

Magnus Mandersson, Head of Business Unit Global Services, Ericsson, said: "This was an unparalleled and quite complex managed services and systems integration consolidation project. Its success shows the benefits to partners of network sharing and reflects a new business model that the industry can learn a great deal from. All the partners involved in this network sharing project - not least T-Mobile and Three customers - have all emerged as winners. I'm proud of our success and look forward to supporting and advising MBNL as their managed services partner."

Managed services in 29 countries for TeliaSonera International Carrier

The three-year extension contract covers 29 countries and adds field maintenance in Russia
Agreement enables operator to focus on business and customers
New deal continues seven-year partnership in Managed Services

TeliaSonera International Carrier has renewed and expanded its multicountry Managed Services contract with Ericsson (NASDAQ:ERIC), building on a deal signed in 2003 and expanded in 2005. Ericsson will now perform field operation services for the operator's voice and data networks, built on multivendor equipment. Among the larger countries covered are Austria, France, Germany, the UK and the US; the expanded deal also involves taking over field maintenance in Russia.

Operators, carriers, service and content providers, and corporations around the world use TeliaSonera International Carrier's 27,000 miles of fiber. As well as the voice network, Ericsson will be responsible for field operation services in 29 countries covering TeliaSonera International Carrier's IP, transmission, media, and dense wavelength division multiplexing technology (DWDM) network. DWDM is an optical technology used to increase bandwidth over existing fiber optic networks.

Robert Puskaric, head of Region Northern Europe and Central Asia, says: "This is a milestone for Ericsson as we will be managing field maintenance for one operator in 29 countries. The contract demonstrates Ericsson's leadership in managed services and how we continue to meet operators' specific needs."

Ericsson will begin managing TeliaSonera International Carrier's services in 28 countries on December 1, 2010, and in Russia on February 1, 2011. The markets covered are: Austria, Belgium, Bulgaria, Czech Republic, Denmark, Estonia, Finland, France, Germany, Hong Kong, Hungary, Ireland, Italy, Latvia, Lithuania, the Netherlands, Norway, Poland, Romania, Russia, Singapore, Slovakia, Spain, Sweden, Switzerland, Turkey, the UK, Ukraine, and the USA.

China Unicom and Ericsson in managed services contract

Ericsson wins managed services contract with China Unicom, serving five major cities of China's eastern Anhui province
Ericsson takes full responsibility for base station sites, fixed network and transmission in a three-year integrated field maintenance agreement
Allows China Unicom to cut its costs and provide improved services for its subscribers

The longstanding partnership between China Unicom and Ericsson (NASDAQ: ERIC) passed a landmark as Anhui Unicom - a provincial company of China Unicom - signed a three-year integrated field maintenance agreement with Ericsson, making Ericsson its largest managed services partner in Anhui Province. Ericsson will take care of the maintenance work for base station sites, as well as fixed network and transmission.

This is the largest managed services contract between the two to date. By outsourcing field maintenance, more time is freed up for the operator to focus on its existing and potential customers.

Li Chao, General Manager of Anhui Unicom, says: "Anhui Unicom and Ericsson have been strategic partners for many years and we have a very high opinion of Ericsson's expertise in all aspects. We believe that Ericsson will extend its successful managed services business model and world-leading capabilities to Anhui and help us improve our network efficiency, lower operational cost, and fulfil our commitment to the consumers."

Mats H Olsson, President of Ericsson China & North East Asia, says: "China represents the largest telecom and internet market in the world with some 800 million mobile subscribers and 420 million internet users. It also has the largest telecom infrastructure, with more than 320,000 3G base stations. We hope that by becoming Anhui Unicom's largest managed services supplier we will set a benchmark for field maintenance services throughout China Unicom."

Anhui is the eighth most populated province in China and has a mobile penetration of around 50 percent. The field maintenance agreement between Ericsson and Anhui Unicom covers five major cities of China's eastern Anhui province including Wuhu, Xuancheng, Bengbu, Chuzhou, and the province capital city Hefei.

In the past, Ericsson has been one of the major suppliers to Anhui Unicom and its largest GSM supplier. Ericsson has also long-term cooperation with the customer in professional services, including network rollout, network performance improvement, learning services and spare-part management.

Next stop for 4G/LTE - Denmark

Danes will soon enjoy data access with unmatched speeds and all types of latency-sensitive and bandwidth-demanding services over the mobile network
Denmark's incumbent operator TDC signs commercial 4G/LTE contract with Ericsson including the complete Evolved Packet Core and the LTE radio solution
The full-scope contract is the first 4G/LTE deal including managed services

Denmark's leading operator TDC is about to upgrade to 4G and has chosen Ericsson (NASDAQ:ERIC) to supply and manage the nationwide network. The contract builds on the existing strategic partnership between the two. Under the deal, Ericsson will roll out a complete 4G/LTE solution - including radio access and core network equipment - as well as managed services. This is Ericsson's first full-scope managed service contract for an LTE/Evolved Packet Core (EPC) network. Danish people will benefit from enhanced experiences when accessing data-rich services with unmatched speeds. Latency and bandwidth will be greatly improved with the new LTE network.

Jess Ibsen, CTO of TDC says: "Providing an amazing experience for our subscribers is our highest priority. Therefore, it's vital that our transition to the new LTE technology is as smooth and fast as possible. Choosing Ericsson is a continuation and expansion of TDC's strategic cooperation with Ericsson. With that, TDC is still committed to deliver quality experiences for all users in TDC's mobile network. We're sure that it will be a seamless transition and that Ericsson will provide the best LTE experience for our customers."

"It's a historic day for us - not only for our business in Denmark but also from an international perspective because TDC is an important customer for Ericsson," says Lars Tofft, Head of Ericsson Denmark and Norway. "By extending our strategic partnership with TDC we have received the chance to prove our leading technology and managed services capabilities to support the successful launch and operation of their new LTE network."

The contract includes radio access network with RBS 6000 series, a complete Evolved Packet Core solution as well as the full scope of managed services. The roll out of the network starts immediately.

To date, Ericsson has signed commercial LTE contracts with seven major global operators. There are two live commercial LTE networks (TeliaSonera in Sweden and Norway, and MetroPCS in the US) in the world and Ericsson is the main supplier for both networks.

Ericsson has been driving open standards and has had the highest impact on the released LTE specifications. Ericsson expects to hold 25 percent of all essential patents for LTE, making it the largest patent holder in the industry.

Because the LTE network is tailor-made for handling data transfer, it also embraces new types of services. Connected cameras, music players, cars and even electricity networks will be part of everyday life in the near future. Ericsson envisions a world of more than 50 billion connections, including people, places and devices, by 2020.

Netia has sights set on Polish households

Netia, Poland's second-largest fixed network operator, recently extended its managed-services contract with Ericsson by three years. By putting its network operation in reliable hands, the operator can focus on its major asset: private households.

Poland is now fully mobile. The penetration rate of mobile services is as high as 120 percent, because people are signing up for multiple subscriptions. But rather than competing for new mobile subscribers, Netia has chosen a different path. It is going after fixed broadband household consumers, a market that for many years was monopolized.

Miroslaw Godlewski, CEO of Netia, says: "We have been very active in the development of this newly-available market and the result is that there has been a fast increase of broadband services in our country. The speeds are rising and prices for broadband access are also dropping quickly � which makes it more affordable, so more people are signing up for services."

The operator recently joined the trend of bundling services. Instead of just selling broadband as before, Netia is now packaging its services with unlimited calls subscriptions and other fixed voice packages. Some companies have already started upselling the third service, TV, though not always IPTV, and bundling with other technologies, such as satellite. Netia is getting ready to bundle three services and offering it to more and more users.

Netia has been the biggest beneficiary of the deregulation of the market. In the past three years, it has taken a 30 percent market share of net additions and has been the fastest growing company in terms of providing broadband services to new users. This also means that Netia has been growing revenue � which is not very common among telecom companies.

So what type of support does Netia need from Ericsson?

Godlewski says: "Part of the support is already happening due to the big outsourcing contract that we just signed with Ericsson. Being a fast growing company and juggling a number of priorities, it's crucial for us to be able to hand over the more stable part of the business to reliable hands. Helping us with some of the dilemmas � how, when, and in what way we should move into the next generation network � and then helping us making that transformation will be vital. For a local company like Netia, it's not obvious how this has been done at other companies. It�s very beneficial for us to get help from a global company like Ericsson."

Saturday, November 13, 2010

Ericsson Application Awards � Code for cash!

Interested in winning �15,000? Develop an Android� app using at least one API from Ericsson Labs and you will have the chance.

During October, Ericsson is launching its Ericsson Application Awards, where the winner will take a full �15,000. This is a global competition, which is open for both students and small/medium sized companies, with up to 100 employees. Students and companies compete in two different categories. So why not take the chance to use your superior coding skills to win some hard cash?

What do I have to do?

The objective of the competition is to develop an application based on the Android� platform (web or native) that makes use of at least one of the API�s from Ericsson Labs. The application should also address the theme of the competition, which is "Connected Things". Besides this, a working application prototype should be created, it should be an innovative solution and it should also have business potential.

Prices and deadlines

Besides the first price of �15,000 and phones from Sony Ericsson, the rest of the prices are also quite substantial. The runner up will get �10,000 and phones from Sony Ericsson, and �5,000 will be given to the project finishing in the third place. The prize money will be shared equally among the registered team members.

The latest date for team registration is February 28, 2011, but for those teams registering already now there will be stage competitions with nice prices going on each month under 2010. The last date for submissions of applications is March 31st. The 1st and 2nd place winners from both the student and company categories will be awarded at the Ericsson Application Awards ceremony in June 2011.

Find out more about the Ericsson Application Awards by visiting the competition web site!

Friday, November 12, 2010

Sony Ericsson reports third quarter 2010 results

Q3 Highlights:

Turnaround continues with third consecutive quarter of profits
Continued success of smartphone portfolio keeps ASP at high level
Launch of Xperia� models in new markets, including China and the U.S.

The consolidated financial summary for Sony Ericsson Mobile Communications AB (Sony Ericsson) for the third quarter ended September 30, 2010 is as follows:





Q3 2009


Q2 2010


Q3 2010

Number of units shipped (million)


14.1


11.0


10.4

Sales (Euro m.)


1,619


1,757


1,603

Gross margin (%)


16%


28%


30%

Operating income (Euro m.)


-193


36


63

Operating margin (%)


-12%


2%


4%

Restructuring charges (Euro m.)


2


32


4

Operating income excl. restructuring charges (Euro m.)


-191


68


67

Operating margin excl. restructuring charges (%)


-12%


4%


4%

Income before taxes (IBT) (Euro m.)


-199


31


62

IBT excl. restructuring charges (Euro m.)


-198


63


66

Net income (Euro m.)


-164


12


49












Average selling price (Euro)


114


160


154



Bert Nordberg, President & CEO of Sony Ericsson commented, �Our third consecutive quarter of profitable results illustrates that Sony Ericsson�s overall performance is stabilising. Our strategy to focus on the smartphone segment is succeeding and smartphones now comprise more than 50% of our total sales. During the quarter, we launched our Android-based Xperia� models in new markets, such as China and the U.S., and it is our ambition to become the global number one handset provider on the Android platform.�

Income before taxes for the quarter excluding restructuring charges was a profit of Euro 66 million following the positive effects of the transformation programme. Net income for the quarter was Euro 49 million, an increase of Euro 213 million year-on-year and of Euro 37 million sequentially.

The gross margin percentage was 30% and almost doubled year-on-year, reflective of the company turnaround.

Units shipped in the quarter were 10.4 million, a decrease of 26% year-on-year and down 5% sequentially. Average selling price (ASP) in the quarter remained at a high level of Euro 154, a 34% increase year-on-year and a decrease of 4% sequentially, due to product and geographical mix. As a result, sales for the quarter were Euro 1,603 million, essentially flat year-on-year and a 9% decrease sequentially.

Sony Ericsson�s net cash position as of September 30, 2010 was Euro 538 million. The negative cash flow from operating activities was Euro 54 million, mainly due to payments during the quarter related to the transformation programme.

Market share in unit base for the quarter remained flat sequentially and is estimated to be approximately 4%. The value market share is estimated to be approximately 6%.

Sony Ericsson maintains a forecast of slight growth in units in the global handset market in 2010.

The liquid identity is a registered trademark of Sony Ericsson Mobile Communications AB. Xperia� is a trademark of Sony Ericsson Mobile Communications AB. Sony is a registered trademark of Sony Corporation. Ericsson is a registered trademark of Telefonaktiebolaget LM Ericsson. Any rights not expressly granted herein are reserved and subject to change without prior notice.

EDITOR�S NOTES:

Financial statements and additional information:

Financial statements:
Consolidated income statement
Consolidated income statement � isolated quarters
Consolidated balance sheet
Consolidated statement of cash flows
Consolidated statement of cash flows � isolated quarters
Net sales by market area by quarter

Sony Ericsson is a 50:50 joint venture by Sony and Ericsson established in October 2001, with global corporate functions located in London and operations in all major markets. Sony Ericsson�s vision is to become the industry leader in Communication Entertainment; where new styles of communicating through the internet and social media, become entertainment. Sony Ericsson offers exciting consumer experiences through phones, accessories, content and applications.

Saturday, September 18, 2010

Video over IP through Media Delivery Network

*
Media Delivery Network - Ericsson's new solution for delivery of video over IP
*
IP video expected to represent 90 percent of all network traffic in the next few years
*
Solution meets viewers' demands, minimizes operators' costs for increased traffic, and helps broadcasters and operators drive new revenues

As online video grows rapidly and more consumers embrace on-demand entertainment, IP video is expected to represent more than 90 percent of network traffic in the next few years. Today the figure lies between 35 and 60 percent, depending on the country. To help broadcasters and operators deliver the TV services that viewers demand and maximize the potential of their networks, Ericsson (NASDAQ: ERIC) now offers the Media Delivery Network (MDN) - a complete solution for the delivery of video over IP. By combining a content distribution network with Ericsson's broader TV portfolio, this media-centric solution will also enable operators and broadcasters to drive new revenues from the growth in video traffic - without increasing network costs.

The amount of over-the-top video traffic carried in operator networks will grow significantly as consumers desire a higher-quality and on-demand TV experience - as well as endless content choices within an unbound connected world.

Giles Wilson, Head of Technology, Solution Area TV, Ericsson, says: "On-line has become an established method for video watching because it allows you to share your favorite programs and clips with others. Enjoying video no longer ties you to your home but it brings challenges to the operators who have to carry the traffic on their networks. Through our MDN solution we created a platform for the 'all video' future in which anytime, anywhere, high-quality, personalized watching on any device is key, whilst helping operators to efficiently carry the increased traffic in their networks."

The Ericsson MDN enables operators to deploy solutions that overcome issues caused by increasing video traffic in their networks. The MDN is a media-centric network that supports multi-channel TV, video on demand, and over-the-top video content from the same core infrastructure. It includes solutions for distribution and delivery, caching, storing, streaming, transcoding and the content management system (CMS). It also enables targeted advertising and fast channel changing across any platform to any screen.

Wilson explains that Ericsson intends to become the change agent for the television industry by helping broadcasters, programmers and operators forward the development of TV. Ericsson's vision of the future of TV is a mass market where communications and entertainment converge and become a very individual experience.

Notes to editors:

Multimedia content is available at the broadcast room

Visit us at The International Broadcasting Convention (IBC) in Amsterdam , September 10-14 2010. RAI Congress Center, hall 1:D61

Ericsson is the world's leading provider of technology and services to telecom operators. Ericsson is the leader in 2G, 3G and 4G mobile technologies, and provides support for networks with over 2 billion subscribers and has the leading position in managed services. The company's portfolio comprises mobile and fixed network infrastructure, telecom services, software, broadband and multimedia solutions for operators, enterprises and the media industry. The Sony Ericsson and ST-Ericsson joint ventures provide consumers with feature-rich personal mobile devices.

Ericsson is advancing its vision of being the "prime driver in an all-communicating world" through innovation, technology, and sustainable business solutions. Working in 175 countries, more than 80,000 employees generated revenue of SEK 206.5 billion (USD 27.1 billion) in 2009. Founded in 1876 with the headquarters in Stockholm, Sweden, Ericsson is listed on OMX NASDAQ, Stockholm and NASDAQ New York.

Traffic inspection for visibility, control and new business opportunities

The volume of traffic generated by streaming and file-sharing applications makes it difficult for operators to meet subscribers� expectations on mobile broadband services. A policy control solution, based on deep packet inspection and heuristic analysis, is essential to secure the user experience and protect margins.

Mobile broadband operators need policy control solutions to optimize the use of network resources. Such solutions enable the introduction of differentiated service offerings, meeting the needs of various subscriber segments. Delay-sensitive traffic can then be prioritized over best-effort applications, improving the quality of service for subscribers. They also allow the study of traffic patterns, providing insights into subscriber behavior and preferences.

The combined benefits can lead to a larger subscriber base thanks to greater subscriber loyalty and easier acquisition of new subscribers. Policy control solutions also open up new business opportunities with third-party content providers, another source of increased revenue.

The traffic inspection part of a policy control solution can be implemented in the core network or in the access edge network. The actual traffic inspection engine is either integrated with existing network elements or based on dedicated, stand-alone nodes. The optimal solution depends on several factors and in some cases may be a hybrid (combined) solution.

Operators� business environment is constantly changing and flexibility is one of the most important requirements for a cost-efficient, future-proof solution. It should be possible to move from a basic traffic management solution to a full-scale policy control architecture. In the case of hybrid solutions, a common software platform simplifies operations and allows for such a smooth migration.

Sony Ericsson President and CEO on: Devices

In the first of three interviews with Ericsson News Center, Sony Ericsson President and CEO Bert Nordberg shares his thoughts on devices. He predicts that, rather than the mobile phone dying out in the future, all other communication technology will in some way become a mobile phone.

Nordberg also has interesting views on the relationship between software, operating systems such as Android, and hardware when it comes to developing successful smartphones.

Ericsson Expands Strategy and technology consulting capabilities

inCode's Strategy and Technology Group assets acquired

� Uniquely complements current capabilities for innovative solutions for business and network transformation

� Deepens and expands relationships with North American customers

Ericsson (NASDAQ:ERIC) announced the acquisition of certain assets of inCode's Strategy and Technology Group, a premiere professional services firm providing strategic business and consulting services to leading clients in telecommunications.

The acquisition brings approximately 45 highly skilled strategy, business, and technical consultants in the United States and Canada in addition to contracts, technology and intellectual property. With an unparalleled reputation for expertise, credibility, and confidence the inCode team has built an extensive North American client base and has been at the forefront of consultative services around all major facets of business transformations in the telecom industry for the last 10 years. Terms of the deal were not disclosed.

"inCode adds unique expertise in complex, strategic and technical consulting engagements that will enable us to immediately enhance the value that we bring to our customers," said Magnus Mandersson, Senior Vice President and Head of Business Unit Global Services, Ericsson. "It is further proof of Ericsson's commitment to act as the partner of choice for the business transformation currently taking place within the telecommunications industry."

Ericsson has a proactive, consultative approach to working with its customers that closely aligns with inCode's business model. The acquisition enhances Ericsson's ability to assist North American clients in creating winning strategies and solutions that position customers to be more successful in an increasingly complicated and competitive market. inCode will now be able to leverage Ericsson's deep industry presence in mobile broadband, fixed broadband and convergence, consumer and business applications, television and media management and managed services.

The acquired organization will operate as the Strategy Consulting Group of Ericsson North America under the inCode brand.

Notes to editors:

Pictures of Magnus Mandersson:

www.ericsson.com/ericsson/press/photos/magnus_mandersson.shtml

Weather info for all

Mobile communications to revolutionize African weather monitoring.

Unpredictable and extreme weather takes a huge toll each year on both lives and resources. Better information and real-time weather warnings help people prepare themselves, and can directly save lives and reduce suffering.

A 2009 report from the Global Humanitarian Forum (GHF), The Anatomy of a Silent Crisis, states that every year climate change causes over 300,000 deaths, seriously affects 325 million people, and leads to economic losses of USD 125 billion. Sub-Saharan Africa suffers almost 25 percent of these losses, and is at the most immediate risk of droughts and floods. View the video news release about the report

The Weather Info for All project � a partnership between Ericsson, the World Meteorological Organization, the World Bank, mobile operator Zain, Orange and MTN and the Earth Institute � aims to roll out up to 5000 automatic weather observation stations throughout Africa. Reusing infrastructure at new and existing mobile network sites, the stations will dramatically improve information crucial to predicting and coping with climate shifts. The initiative also seeks to distribute weather information by mobile phone.

Initial deployment focused on the area around Lake Victoria in Kenya, Tanzania and Uganda. The first 19 stations established there doubled the region's weather-monitoring capacity and more will be added.

Better weather information will assist national meteorological services to make more accurate forecasts. The use of mobile phones to distribute information can help with storm warnings and disaster prevention, but also enhance economic opportunities for tens of millions of people, with relevant information provided for fisheries, agriculture and small business development.

While the lack of weather information is starkest in Africa, the initiative is well suited to expansion to other regions.

Ericsson extends partnership with Netia in Poland

* Three-year extension of managed services contract
* Ericsson fully responsible for the operation of Netia�s fixed network
* Trusted partner to maintain Netia�s network quality

Ericsson (NASDAQ:ERIC) and Poland�s leading fixed network operator Netia have signed a contract to prolong their existing managed services partnership, announced in 2006. The agreement covers maintenance and management of Netia�s networks, as well as support in the provision of services to Netia�s residential and business customers.

Miroslaw Godlewski, CEO of Netia, says: �Part of Netia�s mission is to provide fully integrated fixed-line telecom services through state-of-the-art networks. Through the managed services contract, Ericsson supports us in that. It is a true business partnership with common goals between the two organizations.�

Valter D�Avino, Vice President and Head of Managed Services, Ericsson, says: �Ericsson is proud to announce this extension contract with Netia because it is a proof of the value acknowledged by Netia with the existing partnership. It is an important win that not only strengthens Ericsson�s position as the global leader in managed services, but also in the fixed-line segment.�

Netia takes pride in the quality of its networks and services, customer satisfaction and competitive tariffs. The agreement allows Netia to further increase its focus on its core business, the subscribers, while Ericsson takes full responsibility for the operation of the network.

Ericsson shows the next generation of TV at IBC

* Driving the launch of new consumer TV services and greater revenue generation
* Debut of innovative solutions for next-generation TV experiences
* Enabling operators to deliver content to consumers via multiple platforms

At IBC 2010, Europe�s largest exhibition for the TV industry, Ericsson (NASDAQ:ERIC) is demonstrating the end-to-endless reality of creating, managing and delivering the next-generation TV experience. From content acquisition through management, to network efficiency and multi-screen video delivery, the Ericsson booth (1.D61) will feature the industry�s broadest portfolio of solutions to enable operators, broadcasters and content owners to harness greater efficiencies, launch new services and grow revenues.

�At IBC we are showing how our end to end capabilities enable the delivery of content to multiple screens and create new TV business models,� said Staffan Pehrson, Head of Solution Area TV, Ericsson. �This is a hugely exciting time for the television industry. With an ever increasing number of devices capable of showing video content, consumers are demanding a far more enhanced range of services than ever before. Our broad product portfolio, combined with extensive industry expertise across communications and broadcasting, means we are perfectly placed to provide solutions that enable this next-generation TV experience.�

Visitors to Ericsson�s IBC booth can learn how exciting new developments within the company�s range of television solutions are addressing the latest trends and consumer demands with:

Delivery to multi-screen

Over the last couple of years there�s been a definite shift in consumer behavior and viewing patterns to include other devices besides the television. IBC will see the launch of Ericsson�s commercial multi-screen TV offering, which combines the full features of IPTV, Mobile TV, and WebTV with a common look and feel of the user interface. The solution is customizable to the operator�s exact needs and reduces operational expenditure, which in turn keeps costs down for the end user.

IPTV Remote

At IBC, Ericsson will show a new design and updated features for its Ericsson IPTV, a prototype of which was presented in February 2010 at the Mobile World Congress in Barcelona. The device is a single interface for controlling live broadcast TV, on-demand video, Internet video, photos, audio and any media stored on a personal computer or device with storage capabilities. The IPTV Remote can be used as a secondary TV screen, and can also function as a portable TV in a WiFi-enabled home.

Enhancing the consumer experience

Ericsson will launch and showcase a number of innovations that enhance the user experience � from HDTV, through advanced user interfaces to emerging service offerings such as over the top (OTT), multi-screen and 3D at home and in the cinema.

Managing bandwidth and delivering the best picture quality

Ericsson knows, through the Ericsson Consumer Lab studies, that picture quality is one of the most critical factors demanded by consumers. At IBC, the company will show its complete Video Processor Chassis (VPC), a high density, multi-functional, video processing platform designed for the evolving requirements of today�s broadcasters. New product launches will include a complete next-generation cable head-end solution, a new DVB-T2 head-end system, as well as enhanced solutions for IPTV, all designed to provide optimum quality at the lowest possible bit-rates, giving operators the bandwidth they need for premium video services.

Content transportation

There is no doubt that the Internet is rapidly turning into a video network. As more consumers embrace on-demand entertainment, the growth in online video is exploding. IP video is expected to increase to over 90 percent of network traffic in the next few years. IBC sees the launch of the Ericsson MDN (Media Distribution Network) - a complete solution for the delivery of video over IP. It combines a content distribution network (CDN) with Ericsson�s broader TV portfolio to deliver a media centric solution to the growing amount of video on operators� networks.

On-demand enhancements and advanced advertising

The Ericsson booth will showcase the company�s full suite of software solutions and will introduce a new Catalog Gateway for the OpenStream Digital Services Platform by Ericsson, which allows operators to add dynamic categories to the subscriber experience. A new solution for the centralized management of campaigns for both interactive ads and VOD ads will be shown for the advanced advertising platform, AdPoint by Ericsson.

Efficient content management

Ericsson is also demonstrating the latest version of its award winning WatchPoint Content Management System (CMS) . The demonstrations will show how WatchPoint CMS can be used to manage the content�s life cycle from ingestion through preparation to distribution and removal and also how it integrates with Xport TimeShift TV to capture and deliver transcoded assets to a Web Portal and Mobile portal.

HwaCom partnership drives openness and flexibility in IPTV

* Ericsson broadens end to end IPTV solution with Taiwanese HwaCom
* Integration of HwaCom set-top boxes based on Open IPTV Forum (OIPF) standards
* Extends Ericsson�s market leadership in Asian IPTV market

Ericsson (NASDAQ:ERIC) has entered a strategic partnership with Taiwanese set-top box (STB) vendor HwaCom System Inc. to integrate the company�s open standards based STBs into the Ericsson IPTV system. The move means that Ericsson is now able to offer pre-integrated set-top boxes from five different vendors creating benefits for customers in terms of cost efficiency and flexibility when implementing the Ericsson IPTV solution.

The global agreement will further broaden the Ericsson IPTV offering as well as re-enforce its market leadership position in Asia. According to research group MRG, Ericsson is the leading video head end provider to IPTV operators in Asia. Hwacom System Inc. is a major IP STB provider in Asia, and its customers include Chunghwa Telecom in Taiwan.

�We are committed to providing operators around the world with flexible and open solutions that enable innovative service development and foster creative marketing options in the IPTV arena. This partnership with HwaCom is an important move that further strengthens our leading position in IPTV,� said Ove Anebygd, Head of IPTV & Connected Home, Solution Area TV, Ericsson.

Ericsson and Hwacom are committed to supporting an open IPTV environment and driving the mass market for IPTV services. The companies have collaborated for the past two years as members of the Open IPTV Forum and most recently worked together to demonstrate an open IPTV integrated ecosystem for the Singaporean institution, IDA.

�Looking at the IPTV development in the next few years, HwaCom sees a trend towards an open and standardized service delivery chain. We believe the innovation and easy access derived from such an open platform will help to better provide IPTV user�s true needs. By partnering with Ericsson, the leading IPTV solution provider, we can effectively and timely enable HwaCom�s belief into reality. Meanwhile, the synergy demonstrated in addressing customer�s expectation also proves a win-win-win cooperation in developing IPTV markets,� said Gary Chen, the Chairman and CEO of HwaCom System Inc.

Measurement method launched for a sustainable ICT future

* ICT industry launches methodology for assessing the carbon-reducing impacts of transitioning to ICT solutions
* New report from GeSI provides a practical tool to confirm the 15 percent reduction in global emissions through the use of ICT is possible � and encourages governments and industry to take action
* An important step in raising awareness of ICT�s potential prior to the climate negotiations resuming at the Conference of the Parties (COP16) in December of this year in Cancun, Mexico

A consensus between many of the world�s leading information and communications technology (ICT) companies just marked a new landmark for a more sustainable future. The ICT sector has long been hailed for its ability to provide virtual solutions such as e-billing, video conferencing, digital health and e-learning. Until now, there has been no systematic tool to measure this potential. By providing a practical tool for identifying and actually measuring the benefits of implementing new ICT solutions, the world is one step closer to a 15 percent reduction in global emissions � or more.

The commonly agreed upon tool was prepared by the Boston Consulting Group on behalf of the Global e-Sustainability Initiative, GeSI, which is an international strategic partnership in the area of sustainability of ICT companies, industry associations and other stakeholders. The new report is entitled Evaluating Carbon-reducing impacts of ICT. The report was launched on Sept 1, and builds in part on Ericsson�s proposed methodology and White Paper Measuring Emissions Right, published in December 2009.

Elaine Weidman Grunewald, Ericsson's Vice President of Sustainability and Corporate Responsibility, and GeSI Board Member, refers to what was revealed in GeSI�s SMART 2020 report published in 2008 and says: �Smart 2020 set the vision and established the potential. This new tool makes it possible to measure the potential benefits. The next steps are to encourage the industry to undertake real implementation efforts, but perhaps most importantly, encourage governments to adopt ICT and develop supporting policies that can change consumer behavior. �

Traditional and standardized approaches to life-cycle assessment have been around for many years, and Ericsson has been a leader in applying these for ICT for more than a decade. However, until now there has been no agreed method for assessing these positive climate impacts, that is, calculating the avoidance of emissions that would have occurred if traditional physical means of delivering the service had been used,� says Christer T�rnevik, Head of EMF safety and sustainability research, Ericsson

Today there are many climate-positive ICT solutions available, but outside of the ICT sector, these are not well known or understood. Dematerialization is one example; it means substituting high-carbon products and activities with low-carbon alternatives � for example, replacing face-to-face meetings with video conferencing or replacing printed bills with e-billing. Other ICT solutions are smart buildings, where energy management plays a central role, technology-enhanced learning, so called e-learning, and e-health, which provides healthcare informatics over the internet.

The Ericsson case study profiled in the report demonstrated how an e-health system in Croatia, which connected 2400 primary healthcare teams and providing e-referrals and e-prescriptions, had a potential CO2 reduction factor of 50. That means by doing things digitally and avoiding unnecessary trips, 50 times more CO2e was saved than it took to provide the service.

Another case study by Ericsson Research illustrated the potential reduction in environmental impact through money transactions using the mobile phone in developing countries. The Ericsson mobile money solution has the potential to reduce CO2 emissions by a factor of 90.

Ericsson has been developing a holistic methodology for effectively measuring carbon emissions for the past decade, while simultaneously driving the development and integration of new ICT solutions in society. We are also working proactively to raise awareness about the potential of ICT to be a major solution to climate change. This is especially important as the climate negotiations will resume in December of this year at the Conference of the Parties (COP16) in Cancun, Mexico.

All Australians to get digital free-to-air TV

*
Ericsson signs a new five-year frame agreement with Australia's national broadcaster, the ABC
*
Hundreds of thousands of rural Australians to get digital free-to-air TV thanks to Ericsson's latest satellite video compression technology
*
Solution aids a government drive to switch from analog to digital free-to-air TV and provides a high-quality, richer digital TV choice for all Australians

Hundreds of thousands of Australians living in rural communities are currently unable to access the same free-to-air, high-quality, digital TV experience as their urban counterparts. A new five-year deal between Australia's national broadcaster, the ABC, and Ericsson (NASDAQ: ERIC) will help address this issue. Thanks to Ericsson's latest satellite video compression technology, the ABC will be able to expand the reach of its high-definition and standard-definition digital TV programming across the country.

As Australia undergoes the switch from analog to digital free-to-air TV, the Australian government is funding a new satellite service to provide digital television to viewers in remote areas where free-to-air digital TV can't be received by TV antennas. About 247,000 Australian households in these "digital black spots" will benefit from the initiative.

Sam Saba, head of Ericsson Australia & New Zealand, says: "According to a recent study, all Australian households watch free-to-air TV and spend almost three hours a day watching it on average. Since this service is central in the life of Australians, we value being part of digitalizing it and ensuring that all Australians can enjoy a rich, high-quality television experience."

The system uses a range of Ericsson head-end equipment including bandwidth-saving MPEG-4 AVC EN8190 HD and EN8130 SD encoders, Reflex statistical multiplexing for channel bitrate allocation and management, and nCompass Control and Monitoring. Managing bandwidth and maintaining high-quality pictures is critical in such a major digital TV rollout. Deployment of the technology will start in by the end of October 2010.

Another Major Milestone for Active Network Consolidation

* Major milestone achieved for the world�s first active network consolidation
* Ericsson activates the 10,000th shared site in the MBNL consolidated network
* Improving the environmental footprint of the network

Ericsson (NASDAQ:ERIC) has announced another milestone in its managed services history by having consolidated more than 10,000 shared sites for Mobile Broadband Network Ltd (MBNL), providing increased coverage and capacity for Three and T-Mobile UK customers. By completion the MBNL network will consist of around 12,500 state of the art sites consolidating the former T-Mobile UK and Three networks, which previously numbered more than 18,000 2G and 3G sites in total.

This consolidation gives MBNL one of the most advanced, high quality mobile networks providing very high capacity mobile broadband and voice services across Britain. The consolidation has contributed significantly to improving the environmental footprint of the network and at the same time reduced operating expenses for the operator due to less power consumption, fewer sites and smaller footprint on the sites.

Graham Payne Managing Director, MBNL: �When we decided to merge the T-Mobile and Three networks we had clear targets as to efficiency gains, cost achievements, quality enhancement and extended coverage of mobile data services. This network consolidation and the benefits it brings make a real difference to mobile consumers, many of which for the first time now get access to the internet.�

Anders Runevad, President of Ericsson Region Western and Central Europe, concludes: �The success of this unprecedented consolidation process proves that new business models create win-win situations for all partners in our industry.� Under the 5 year managed services contract announced last year, Ericsson is responsible for network design, deployment, the acquisition and building of sites, capacity management, equipment swaps and upgrades to transmission facilities. Services activities commenced February 2009 and are scheduled to complete by 10 October 2010 resulting in close to 12,500 active consolidated sites.