Introducing advanced wireless connectivity combined with Sony Ericsson�s best-in-class audio experience � the W715 Walkman� phone. Building on an array of innovative launches in 2008, Sony Ericsson announces a new product into its mobile music range. With quick access to the navigation services through a dedicated key, it opens up the world of easy navigation to bring something new in 2009.
London, UK - January 8, 2009 Sony Ericsson announces that soon Vodafone customers will be able to use the GPS enabled W715 Walkman� phone to make the most of location-based services. Aside from turn-by-turn pedestrian or driving navigation available using Vodafone Find&Go, customers will be able to find their nearest restaurants, hotels or shopping centres all within a few clicks on their new mobile phone.
The W715 Walkman� phone features the same superior sound quality as the W980 Walkman� phone, which was rated �best audio experience� in independent tests*. On the top of premium music experience with crystal clear sound, the W715 includes popular Walkman� features such as the music recognition application TrackID�, SensMe� for matching your mood to the music, and Shake Control to change tracks with the flick of a wrist. All this provides for a premium Music experience, fully integrated with Vodafone Music, allowing easy access to single and album downloads.
�"The W715 is another exciting exclusive for Vodafone customers. The seamless integration with Vodafone�s Music services, such as single or full album download, provides for a great overall experience on our fast and reliable network. With fully integrated GPS and Vodafone Find&Go, this phone is offering a very attractive feature set in a combination we know customers are asking for more and more", said Patrick Chomet, Global Director of Terminals at Vodafone.
�We are continuing to progress the music capability on our phones�, added Peter Marsden, Head of GCU Vodafone at Sony Ericsson, �and the W715 Walkman� phone is a great way to support Vodafone Music, plus its dedicated key to location-based services simply highlights its ease of use � all making for a great user experience.�
The W715 Walkman� phone is much more than a music phone. Its metal finish combines with a large screen in an elegant and compact slider for a professional feel. The inclusion of a 3.2 Megapixel camera and Wi-Fi connectivity allows users to snap photos of friends, and quickly upload them to social networking sites for all to see.
The Vodafone exclusive Sony Ericsson W715 Walkman� phone will be available in Galactic Black, and Luxury Silver. Country availability will be announced in due course.
The new W715 Walkman� phone:
Award-winning clear audio experience � listen to music as it was meant to be heard
aGPS increases the precision of location-based services (LBS)
Vodafone Find&Go navigation service � a complete mobile navigation experience
Desktop direct search to online music � go online for the best songs and most popular videos on YouTube�
Wi-Fi and DLNA certified � connect the way you want
Shake Control � switch tracks and control the volume with the flick of a wrist
SensMe� � create playlists based on mood, rather than artists or genres
Large 2.4-inch screen � view websites and emails with high clarity
Auto rotate � switch from portrait to landscape with just a tilt of the phone
Google Maps� for Mobile
3.2 Megapixel camera � snap and share your favourite images via Bluetooth�
FM radio with TrackID� � listen to the radio while on the move
Option for 4GB memory card � store up to 3,900 songs**
The W715 supports GSM/GPRS/EDGE 850/900/1800/1900 and UMTS/HSPA 900/2100. The W715 will be available in selected markets, in the colours Galactic Black, and Luxury Silver - countries and details of specific music and navigation applications, to be announced locally during Q1 (January-March) 2009.
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