Enjoy your music in your style with the Sony Ericsson W508 Walkman� mobile phone

Show your style with the customisable W508 Walkman� phone. With eight changeable Style-Up� covers to choose from as well as SensMe�, consumers can personalise the W508 to suit their mood and get a real hands-on interactive experience

Las Vegas, USA � Enjoy music the way you want it with the W508 Walkman� phone. Consumers can have the most interactive mobile experience as individual as they are, with clever technology such as Shake and Gesture control, SenseMe� and TrackID�, as well as one extra Style-Up� cover with the W508.

�The W508 Walkman� phone builds on our iconic Walkman� range and the successful W380.� said Alexandre Cardon, Global Product Marketing Manager (music) at Sony Ericsson. �For those who like to express their style and individuality through their mobile phone we�ve brought our creative design team in to design stylish changeable covers so that W508 offers a truly interactive and individual experience.�

Shake control and Gesture control allows you to become your own DJ with just a flick of your wrist � raise the volume or set the shuffle function by giving your phone a quick shake. Is that alarm getting to you? Switch it to snooze or mute the volume with a sweep of your palm without having to fumble for the off button.

The W508 also includes popular Walkman� features such as SensMe�, for matching your mood to the music and touch keys on top to play, stop and skip tracks. A 3.2 megapixel camera, HSDPA and 1GB M2 card completes the W508 offering for any trend setter.

Can�t get that song out of your head but have no idea what it�s called? Use TrackID� with text search and you�ll have the answer at a touch of a button. Also available on the W508 is PlayNow� arena which provides a full range of mobile entertainment downloadable from your handset - unique themes and wallpapers, traditional and specially developed ringtones and music tones, a wealth of free content and of course DRM-free music tracks and TrackID� charts from around the world.

The new W508 Walkman�
Walkman� my style

One extra Style-Up� cover in the box � change your mobile phone with your mood
Walkman� player
HSDPA � download content quickly with a faster web experience
Touch music keys on top � switch tracks the easy way
TrackID� with text search � find your favourite songs in seconds
PlayNow� arena � customise your mobile phone with unique ringtones and wallpapers
Shake control� skip through your tracks with a flick of the hand
Gesture control - Move your hand above the W508 to mute an incoming call or put the alarm clock on snooze without touching it.
The W508 Walkman� supports HSDPA 2100 and EDGE 850/900/1800/1900. The W508a supports HSDPA 850/1900/2100 and EDGE 850/900/1800/1900. W508 Walkman� will be available in selected markets from Q2 in the colours Metal Grey and Poetic White.