Mercedes-Benz has kicked off a major advertising campaign for its facelifted C-Class series under the tagline �A Class Ahead�. The new model will be promoted across print media, TV, radio stationsa nd the Internet. While the TV advertisements are filmed in rural environments, the print ads put the C-Class in urban settings. Each advertisement highlights a specific feature of the 2012MY C-Class, such as the 20-second commercial called �Souvenir� (view below) that underlines the estate's 1,500-liter load capacity and the �Rocker�, dedicated to the interior of the car. In addition, the German automaker released a new photo gallery of the 2012My C-Class, which you can check out below.
The redesigned Mercedes-Benz C-Class range is claimed to be up to 31 percent more fuel-efficient than its predecessor thanks to the updated engines, all equipped with start/stop function as standard (with the exception of the C 300 CDI 4Matic).
The updated C-Class also benefits from the introduction of ten new driving assistance systems, including the Attention Assist drowsiness detection and the Distronic Plus proximity control. Also available is a new generation of telematics with internet access and 3D navigation display.
In total, more than 2,000 new components have been added to the new model, according to Mercedes-Benz. The new C-Class will be launched onto the European market this month.
By Dan Mihalascu
VIDEOS
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PHOTO GALLERY
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