Audi of America sold more than 100,000 vehicles in the U.S. last year for the first time ever, the company announced today. More specifically, the VW Group's luxury brand delivered a total of 101,629 cars and SUVs in the States, posting a 23 per cent gain over 2009 and shattering its previous record of 93,506 units in 2007.
�For Audi, 2010 was a groundbreaking year�, said Audi of America President Johan de Nysschen. �Audi is one of the best performing franchises in the business today. Consumers respond favorably to superior engineering, efficient performance, and differentiated styling, and that�s what they see in Audi�.
While the firm's sales were definitely helped by the rebounding economy, the Ingolstadt-based automaker also expanded its vehicle line-up to more than 10 models and close to 20 variants, giving American customers more options.
The Q5 was one of the best selling models, registering a 70.5% jump in demand compared to 2009. Furthermore, it seems that diesels are catching on, as 53% of all A3 models sold were equipped with TDI engines.
According to Audi, �the powerful brand momentum will build throughout 2011�, fueled by the unveiling of the all-new A7, advertising campaigns and the company�s long-term investment strategy.
By Csaba Daradics
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