LG Electronics (LG) is showcasing a major breakthrough in mobile and home convergence at this year�s IFA trade show in Berlin. The new technology makes it possible to share multimedia files on LG�s upcoming LG Optimus 7 and all DLNA* compliant digital devices at the touch of a finger.
LG�s unique multimedia sharing technology on LG Optimus 7 allows users to enjoy content on the phone across today�s digital platforms with a simple finger flick. This preinstalled feature allows users to send files directly from the phone�s media galleries, without having to leave for another application. The phone will automatically display compatible devices in the same Wi-Fi zone and let users literally flick media files to the targeted device. Users can transfer multimedia saved on their phones -- 720p HD videos, high-resolution photos and high-quality music files -- wirelessly to their TV or home theater system.
�This unique feature is a direct response to the growing need for technologies that empower users to share multimedia content across electronic devices,� said Mr. Seong-jin Park, Vice President of Mobile Handset R&D Center at LG Electronics Inc. �LG Optimus 7 smartphones will be at the center of a complete entertainment experience, representing LG�s leadership in mobile convergence.�
This unique media file-sharing technology will be embedded in upcoming LG Optimus 7 smartphones, which go on sale early in the fourth quarter of this year. With more than 240 leading consumer electronics brands adopting the media sharing technology, DLNA is expected to set a new industry standard for home entertainment.
LG is demonstrating this DLNA-based multimedia sharing feature at the LG booth at IFA in Berlin, Germany from September 3-7, 2010.
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