LG DAZZLES BERLIN WITH 3D FACADE SHOW AT IFA 2010

LG Electronics (LG) unveiled a gigantic 3D media fa�ade in Kulturbrauerei, the cultural heart of Berlin, to highlight LG�s upcoming smartphone, the LG Optimus One, one of a range of new smart devices under the LG Optimus Series label.

The fa�ade was a great source of wonderment for the many people passing through the square, who were enveloped by the ever-changing 3D artwork on the nearly three-storey high screen (23m x 21m).

Beginning with a countdown on a giant hourglass and a greeting from an �Android,� LG�s huge presentation took viewers on a thrilling 3D ride that included � among other things � whales, ice skaters, giant octopi and steaming jungles. The 5-minute show concluded with the advice, �Optimize Your Life!� which will be the official tagline of the Optimus Series marketing campaign.

For the grand finale, audience members themselves became the stars. In a truly interactive spirit, all attendees who took photos of themselves with phones provided by LG had their images displayed on the media fa�ade.

�IFA is a stunning way to introduce our new line-up to the world, at what is one of the world�s leading tradeshows for consumer electronics and home appliances,� said Dr. Skott Ahn, President and CEO of LG Electronics Mobile Communications Company. �Through the spectacular 3D media fa�ade, we�ve really whetted people�s appetites for our new Optimus Series that we�re launching throughout the rest of the year.�

First announced in July, the LG Optimus One offers the latest in Google� mobile features and connects seamlessly to the world. The LG Optimus One will be available from September in Europe and will follow in other markets.