Once Again, Verizon Wireless Leads Industry In Customer Loyalty

Nation�s Largest Wireless Company Reports Lowest Q2 Churn Rate.

BASKING RIDGE, NJ � Verizon Wireless, provider of the nation�s largest and most reliable wireless voice and 3G data network, is also the leader in customer loyalty, reporting the lowest churn (customer turnover) rate among the nation�s largest wireless carriers in the second quarter of 2010.

Churn is an important measure of customer loyalty and represents the percentage of customers who leave their providers in a given period. Second-quarter financial performance announcements � the latest was released today � included the following customer churn rates, based on the average monthly churn for the quarter:

Carrier
Verizon Wireless
Carrier X
Carrier Y
Carrier Z

Total Customers (Prepay and Postpaid)
1.27%
1.29%
N/A
3.4%

Postpaid Customers
0.94%
1.01%
1.85%
2.2%

For 21 of the last 23 quarters, Verizon Wireless has led the wireless industry in customer loyalty, reporting the lowest churn rates among the four major U.S. carriers.

Verizon Wireless� Year-Round Network Focus
Verizon Wireless has invested more than $60 billion since it was formed � $5.7 billion on average every year � to increase the coverage and capacity of its premier nationwide network and to add new services. In 2009 alone, Verizon Wireless invested $7 billion to expand and advance its network.

* For the latest on network-related news, information and upgrades, follow VZWNetwork on Twitter at http://twitter.com/VZWNetwork.
* To see the Verizon Wireless network in action, visit the VerizonWirelessTV channel on YouTube at www.youtube.com/VerizonWirelessTV.
* Video footage and images of Verizon Wireless network preparations are also available in the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.