LG BOLSTERS SMARTPHONE PRESENCE IN KOREAN SMARPTHONE MARKET WITH OPTIMUS Z

Third Smartphone in Optimus Series of Smart Devices.

SEOUL � LG Electronics (LG) announced the Korean launch of its latest smartphone, LG Optimus Z (LG-SU950/KU9500). Offered through local tele-coms providers SK Telecom and KT, Part of LG�s Optimus Series, Optimus Z boasts a singular, stylish design and latest version of Google�s Android OS.

With the 1GHz Qualcomm Snapdragon at its core, Optimus Z is being launched with Android OS 2.1 with the option to upgrade to Version 2.2 before the end of the year. Advanced multimedia options include 3.5 inch WVGA �Hyper� HD LCD (800 x 480 pixels), Korea-specific T-DMB mobile TV, 5 MP camera, Dolby Mobile and DivX compatibility. Optimus Z comes with two 1,350mAh batteries, good for hours and hours of talking or entertainment. And at only 11.05 mm thin, Optimus Z and its unique �Z- style� design is more angular than previous LG smartphones and its matte-finish metal gives the Optimus Z a solid, durable feel.

In a first for Korean smartphones, the LG Optimus Z offers On Screen Phone function that lets user display their phone interface on the screen of their PC. Using Bluetooth or a data cable, the interface will appear onscreen, letting users manage the phone�s vari- ous functions � including applications and e-mail � on the computer. In addition, any documents, images or music files stored on the PC can be easily transferred to Optimus Z using this interface. Furthermore, Drag & Shake allows LG Optimus Z users to share files between smartphones with a simple shake of the handset, while LG Air Sync lets them constantly sync the phone with their PCs or other mobile digital devices.

The LG Optimus Z comes pre-equipped with more than 100 of the most popular appli- cations in Korea, along with 70 more that are not available in the Android Market. Additional applications may be downloaded through SK Telecom�s and KT�s respective application stores.

Optimus Z is the third device in LG�s Optimus Series family to be introduced globally. More Optimus devices are in the pipeline, including the launch of LG�s Android tablet in the fourth quarter of 2010.