Taiwan market: Sony Ericsson launches Zylo phone

Sony Ericsson has launched its latest feature phone, the Zylo, in the Taiwan market in cooperation with Far EasTone Telecommunications (FET), which will promote the handset in a preferential package targeting the younger generation.

According to FET, the feature phone segment remains important in Taiwan, with over 70% of handset users still using feature phones. With the growing prominence of tablets and other portable Internet devices, FET believes there will be a market for simpler handsets, especially in the youth segment where the high price tags of smartphones remain a barrier.

Users under 25 account for 20% of FET's subscribers. FET also represents a 27% share of the under-25 market in Taiwan, the carrier indicated.