J'son & Of partners Of [s]onsulting: Russian and World Markets for the virtual operators of mobile connection

The company Of j'son & Of partners Of consulting presented the results of the renovated studies of the Russian and World Markets for the virtual operators of mobile connection (MVNO). In this investigation it is noted that at the beginning 2010 g. in the world were counted more than 430 active MVNO. In a number of the countries of service allow tens of virtual operators, for example, in the USA it acts 81 MVNO, in the Netherlands - 66, in Germany - 54, in Belgium - 52, in Great Britain - 44, in France - 41, in Australia - 33. on the sums of 2009 were in the world counted the almost 103 mln. subscribers of virtual operators. According to the forecasts, this index will in 2010 exceed 111 million people, which composes 3,2% of the entire user base of honeycomb operators.

According to the estimation Of j'son & Of partners Of consulting, toward the end 2009 in Russia the user base of virtual operators increased 2,6 in comparison with last year and composed about 850 thousand to the middle 2010 g. a quantity of subscribers of Russian MVNO it exceeded 1,1 million (0,5% of the number of active SIM- maps), and, according to the forecasts of company, will reach toward the end year not less than 1,3 mln.

As of the middle of 2010 in Russia were counted about 10 companies, which can be positioned as acting MVNO or pre-MVNO. The largest according to the size of user base virtual operator is the project �simply for the contact�, which as of the end of the I half-year of 2010 g. attended more than 600 thousand users (more than half of market). In the four of leaders also such projects as A -Mobile, �allo incognito� and Matrix Of mobile. Thus, the arrangement of forces on the market in comparison with the end 2008 g. substantially changed, and at present on the market prevail MVNO-[diskauntery] �simply� and �A -[Mobayl]�. In the opinion J'son & Of partners Of consulting, in Russia will be more actively entire developed projects on the base of the largest retail networks. In May 2010. X5 Retail Of group N.V., one of largest in Russia [riteylerov] by the volumes of sales (network �[Pyaterochka]�, �cross-road� and �roundabout�), concluded the agreement about the creation of virtual mobile operator on the base of network MTS (through its daughterly company [OOO] �It [lendMarket]�). The first connections of subscribers in the stores of networks �cross-road� and �roundabout� in the territory of Moscow and Moscow region it was planned to begin to the end of the summer of 2010.

J'son & Of partners Of consulting notes that the interest in MVNO in Russia does not fade, and the sufficiently large number of companies they declared in 2010. on the plans with respect to the creation of similar projects. Their number includes �the mail of Russia�, �interregional [TranzitTelekom]�, �the company trans-tele-k�, �Navigation- information systems� ([NIS]), �[Skay] link�, �rainbow the Internet�, [Sberbank] of Russia, Orange Of business Of services and other license on �to the assignment of services to mobile radiotelephone circuit with the use of a business- model of the virtual networks of mobile radiotelephone circuit� obtained such companies as �[NefteGazTelekom]�, �people tele-k�, �dolphin tele-k [EA]�, �people cell phone�, �mobile medical technologies�, �radian�, �our network�, [NIS], �[Foratek] Of [kommunikeyshn]�, �[LendMarket]�, �interregional [TranzitTelekom]�, �By [kantriKom]� and other in all since May 2009 Of [roskomnadzor] it gave out the license of several ten companies, but majority of them service to connection do not render. On the conditions of license the date of the beginning of the assignment of services is fallen on 2011-2012 yr. from this time Of j'son & Of partners Of consulting it expects an more active increase in the Russian market MVNO, which, nevertheless, will be held in control by the absence of the prescribed in the acting branch legislation requirement, [obyazuyushchego] of honeycomb operators to give into the use its infrastructure strange companies. In the company consider that regulator should be strengthened the measures, directed toward an increase in the competition in the segment of honeycomb connection, the guarantee of a mechanism of the transference of mobile number (MNP), and the creation of more favorable climate for the development MVNO in Russia.