AT&T Completes Store Makeover in Time for Back-to-School Shopping

AT&T Revamps Stores Nationwide to Reflect Customer Feedback, Better Shopping Experience; Offers Back-to-School Promotions on Quick Messaging Devices, U-verse TV and AT&T High Speed Internet.

AT&T* announced the completion of a store redesign across more than 2,200 retail locations nationwide � a research-driven initiative to provide a more simple, personalized service experience, and to reflect the recently announced �Rethink Possible� sm branding campaign. Shoppers will be treated to a more streamlined retail experience, plus new offers on Pantech messaging phones, AT&T U-verse� and AT&T High Speed Internet as part of AT&T�s annual back-to-school promotion.

�We gathered great feedback from our customers and AT&T store representatives to launch a redesign with immediate impact and benefit for AT&T shoppers,� said Paul Roth, president � Retail Sales and Service, AT&T Mobility. �Our priority across AT&T retail locations is to deliver a more personalized shopping experience with prompt and friendly customer service from beginning to end. This redesign is supportive of that goal, and puts us in a better position to quickly help our customers and provide a better AT&T store experience.�

Retail Make-Over
All AT&T-owned stores nationwide have been redesigned with the following efforts in mind:

* Easier navigation � As an example, smartphones will be showcased by operating system and grouped with compatible accessories to make the shopping experience more streamlined and easier to navigate.
* New store displays � Customers can more quickly and easily find what they need with simple, clear signage for AT&T products and promotions, such as this season�s back-to-school offers.
* �Try before you buy� � New AT&T Experience Tables feature real-time product demonstrations, allowing customers to test-drive products and better understand service features before making a purchase.

Complementary to the store redesign and as part of an ongoing effort to help AT&T store reps become more knowledgeable across products, all retail associates are completing extensive product and service training.

Back-to-School Deals
Coordinated with the annual back-to-school shopping season, the new store layout and design will feature seasonal promotions across AT&T�s product portfolio. This year�s back-to-school offers include:

* Device Deals: Buy one, get one free after mail-in rebate with exclusive Pantech messaging phones, great for students and families hooked on texting, e-mail and social media as a way to stay in touch. Devices include: Link, $9.99; Reveal, $19.99; Impact, $29.99; Pursuit, $49.99 (after mail-in rebate and per device).
* U-verse Your World: Benefit from a $25 monthly discount on U-verse TV packages for six months, and or take advantage of free HBO and Cinemax free for three months with the purchase of new U-verse TV services. Popular U-verse TV packages with a DVR start as low as $29 a month.
* High Speed Savings: Beginning August 2, for only $19.95 a month or less, choose qualifying AT&T High Speed Internet plans � and � receive a one year price guarantee.
* Bundle Benefits: Customers can take advantage of U-verse Choice bundles and receive even more monthly savings.

For more on back-to-school promotions and an array of AT&T products and services, visit www.att.com. Additional information on the customer experience and service support is available online at www.att.com/aboutus.