Sunday, June 20, 2010

Nokia vows to defend smartphone territory

Finnish handset maker launches its N8 in Asia; highlights its smartphone market share.

Finland's Nokia Corp. on Monday vowed to defend its number one position in the lucrative "smartphone" business, where it is under fierce pressure from Apple Inc.'s iPhone and Research in Motion Ltd.'s Blackberry.

The Finnish giant's latest top-end device, the touch-screen N8, was unveiled at its annual Asian trade event in Singapore.

The regional launch of the N8 comes exactly one week after Apple chief executive Steve Jobs unveiled an upgraded version of the phenomenally successful iPhone in San Francisco.

Click here to find out more!Smartphones are advanced handsets capable of Internet surfing, video recording and other multimedia functions on top of voice and text messaging. The N8 is based on the company's updated Symbian operation system.

"Nokia's leadership has been questioned in recent months," Jo Harlow, senior vice president for smartphones, said in an opening speech at the event.

"However, it is often overlooked that we continue to have the largest market share in mobile devices and the largest share in smartphones, which is the fastest growing segment," she said.

Nokia is still the world's top mobile phone maker but the company has struggled to find an answer to the iPhone and Blackberry in the smartphone sector, where profit margins are much higher.

In April, Nokia announced it managed to boost the company's smartphone market share to 41% from an estimated 40% in October-December 2009.

In absolute figures, it meant Nokia sold 21.5 million of the 52.6 million smartphones sold globally during the first quarter.

For the first quarter, Nokia's net profit rose to EUR349 million ($425 million) from just EUR122 million a year ago, when it was hit by the global economic downturn.

"The mobile telecom business as we once knew it, no longer exists," Harlow said.

"Today's smartphones are capable of doing things that were considered impossible not long ago."

source

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