Better DVR, Interactive TV Apps Spur U-verse TV Subscriber Growth in the DFW Area.
Video choice and competition have reached Dallas-Fort Worth consumers in a big way, and they have responded. AT&T* announced that more than 225,000 DFW customers have made the switch to AT&T U-verseSM TV. The milestone comes after the initial launch of U-verse TV in the Dallas-Fort Worth area only three years ago.
DFW customers received AT&T U-verse in March 2007, and AT&T has continued its efforts to make the service more widely available in the market. AT&T U-verse is currently offered in parts of more than 45 communities across the greater Dallas-Fort Worth area. From 2006 through 2008, AT&T�s total capital investment in its Texas wireless and wireline networks was more than $6 billion, which helped facilitate the roll out of AT&T U-verse services across the state.
�Today�s AT&T U-verse subscriber milestone reflects our commitment to make the investments necessary to bring consumers across the greater Dallas-Fort Worth area a new era of true video competition,� said Don Cain, AT&T Texas president. �We are thrilled to offer this innovative video choice to DFW area customers, and even more excited about the strong customer response we�re seeing.�
Texas was the first state where AT&T U-verse services were deployed, as a result of legislation passed in September 2005 by the Texas Legislature and signed by Gov. Rick Perry.
This legislation provides an environment that encourages new video providers, such as AT&T, to invest in Texas to compete against incumbent cable providers.
�The Texas Legislature strives to pass public policy initiatives that encourage investment in the state and provide consumers with more choices, competition and innovative new services,� said state Rep. Burt Solomons, chair of the House State Affairs Committee.
"Today�s milestone confirms what we�ve known all along. DFW customers want a new and better TV choice,� said Adam Vital, vice president and general manager for AT&T in North Texas. �Dallas-Fort Worth customers love the better DVR, better apps and better experience they get with U-verse TV, and we look forward to more customers learning why U-verse TV is such an exciting TV service.�
AT&T U-verse TV is the only 100 percent Internet Protocol-based television (IPTV) service offered by a national service provider, making AT&T U-verse one of the most dynamic and feature-rich services available today. AT&T U-verse TV ranked �Highest in Residential Television Service Satisfaction in the South Region Two Years in a Row,� according to the J.D. Power and Associates 2008 and 2009 Residential Television Service Provider Satisfaction StudiesSM. Today, AT&T has 2.1 million U-verse TV subscribers nationwide.
Since the initial launch, Dallas-Fort Worth U-verse TV customers have received numerous AT&T U-verse enhancements and apps at no extra cost including:
* Total Home DVR, which gives you the freedom to watch and manage recordings from a single DVR on any connected TV in the house.
* U-verse TV Multiview, an award-winning app that lets you watch up to four channels at once on your TV screen.
* Regular additions to the U-verse High Definition (HD) channel lineup, which now offers access to more than 120 HD channels � more than the local cable providers.
* Remote Access to the DVR,which lets you schedule and manage DVR recordings from any Web-connected PC or mobile device.
* Film Awards Interactive, a new app today that lets you read bios, watch previews and vote for your favorite award-nominated films and stars for this season�s award shows.
* AT&T U-bar,which gives you personalized, on-screen weather, sports, traffic and stock information.
* Media Share, which lets you stream your personal photos and music files located on your home computers to any connected TV in the home.
* Weather On Demand, an app that gives you instant access to check the current weather conditions and detailed forecasts in any U.S. city.
* Yahoo! Sports Fantasy Football, an app to help you manage your fantasy teams from your U-verse TV screen through the AT&T U-bar during football season.
* College Basketball from Yahoo! Sports, which gives basketball fans the ability to view tournament brackets, their personalized completed bracket, game summaries and box scores, and more through the AT&T U-bar during the basketball season.
* Santa Tracker,an app available during the holidays that lets you follow Santa around the globe, visit Santa�s workshop at the North Pole and more.
* Online Photos from Flickr, an app that lets you view personal photos on your TV that you have uploaded to flickr.com.
* Offers On Demand,an app that lets you redeem a coupon code on-screen for discounts on movie rentals.
* TV Awards and New Shows,an app that helps you stay on top of the season�s award shows and season premieres during the fall.
* U-verse Voice Call History, an app that lets you view your Call History from your PC or TV screen.
* U-verse Voice Click to Call, an app that lets you initiate a call to any number in your Call History with one click of a mouse or the U-verse TV remote control.
* Introduced faster Internet surfing speeds with the launch of AT&T U-verse High Speed Internet Max (up to 12 Mbps downstream) and Max Plus (up to 18 Mbps downstream).
AT&T also expanded its U-verse bundle choices with the introduction of AT&T U-verse Voice in Dallas-Fort Worth in December 2008. U-verse Voice is a managed IP-based digital voice service that is delivered over the AT&T�s fiber-rich network. This allows U-verse Voice customers to enjoy great sound quality and reliability, as well as unmatched calling features that combine with your AT&T U-verse TV, broadband and wireless services. At the end of January, AT&T announced it had more than 1 million U-verse Voice lines nationwide.
AT&T U-verse customers enjoy quadruple-play integration, enhanced features and greater value, all made possible by IP technology. For additional information on AT&T U-verse � or to find out if it�s available in your area � visit www.att.com/u-verse, call 800-ATT-2020 or visit a local AT&T location.
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