At Mobile World Congress, Sony Ericsson�s Creation Day in App Planet is demonstrating our vision for the future of mobile entertainment, where consumers come together to share, personalize and continuously evolve mobile content. We call this �co-creation�.
Here�s a film clip that illustrates the concept of co-creation in a fun way:
Our new Creations� service is a cloud-based online collaboration platform that facilitates co-creation. Right now Creations� Beta offers personal and community storage and tools to make wallpapers and themes.
Christopher David, head of Developer and Partner Engagement at Sony Ericsson, talks about Creations� and the Creation Day event:
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