Right, deep breaths...
As you will know, Labour have turned HMG into the UK's biggest advertiser - �540m in 2008-09 - and these Defra ads are absolutely par for the course.
Meanwhile BOM reader Ian and Beverley D have been keeping a count of the HMG ads they've heard on Heart FM. They only listen for a few minutes when they first wake up, but in a recent two week period they heard ads for:
Metropolitan Police � Community Support Officers
Health and Safety Executive � Safe Loading of Vans
NHS � MMR vaccinations
Jobcentre Plus � Help with your job search
Directgov.co.uk � Visit our Graduate Talent Pool website
Department for Transport � Fasten your seatbelt
Revenue and Customs � Pay your tax online
Directgov.co.uk � Help with pensions
Directgov.co.uk � Eat less salt
Department for Transport? � Drive carefully
Home Office � Let�s keep crime down
Ian writes:
"Many of these have been on several times. This is in addition to the many adverts on TV too - for example suggesting that we mind our speed and start driving shorter distances.
It annoys me that my taxes are being used to lecture me about how I manage my life in general. But the radio ad that takes the biscuit is the Community Support Officer ad by the Met Police. It simply states what a great idea they are!"
So that's another �540m pa for the savings pot.
And we will be very upset indeed if these ads or similar stay on the air after May.
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