Thursday, January 7, 2010

Google to Sell Five to Six Million Nexus Ones in 2010

Now that Google�s Nexus One �superphone� has officially launched, along with the far more interesting carrier-independent smartphone store through which it is being sold, what kind of sales can we expect?

In a note to clients this morning, Barclays Capital analyst Doug Anmuth hazards a guess: Five to six million units sold in 2010, based on distribution through T-Mobile at launch and Verizon Wireless (VZ) by spring.

That�s quite a number, considering that Motorola�s (MOT) 2010 global smartphone shipments are expected to be somewhere around 13 million units. And, according to Anmuth, Nexus One sales should allow Google (GOOG) to book incremental revenue of $2.6 billion�$3.2 billion. Not bad for a first retail effort from a company that�s not exactly known for retailing. After all, cellphones are not an easy business to get into.

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