Monday, December 14, 2009

RFID End User Survey Results: Nearly Half to Increase Budgets in 2010

Every year, ABI Research conducts a comprehensive survey of companies currently using, deploying, or piloting/evaluating RFID. This year more than 115 qualified organizations from across the world responded to ABI Research�s annual RFID end-user survey.

Nearly half (49%) of those respondents currently using, deploying, evaluating, or piloting RFID report that they expect their RFID budgets to increase in 2010. �ABI Research considers this a welcome result in these difficult economic conditions,� says practice director Michael Liard. �Moreover, 100% of those organizations with rollouts currently in progress intend to increase their RFID budgets next year.�

The picture is fairly rosy in other parts of the market too: nearly another one third of respondents report that their 2009 RFID spending levels will remain unchanged in 2010, while only about 11% intend to cut their RFID budgets.

As in past years, the overwhelming majority of respondents rated �business process improvement� as the number one driver for their adoption of RFID. The second-most important driver was considered to be the need to reduce non-labor costs.

ROI timeframe is also a critical consideration for most companies considering RFID deployment, and comparing the ROI assumptions reported in 2009 with those from 2008, the survey found that considerably more companies � 48% as opposed to 37% in 2008 � expect their investment to be recouped within 12 months. �Shorter ROI timeframe expectations are yet another sign of users� growing confidence in the RFID business case,� notes Liard.

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