Red Bend Software Named One of the Most Important Companies in M2M for 2010

WALTHAM, Mass. -- Red Bend Software, the market leader in Mobile Software Management (MSM), announced it has been named to M2M magazine's "M2M 100" for the first time. M2M 100 is a directory of the most important and influential machine-to-machine technology providers as determined by the editors of M2M magazine and its editorial advisory board.

"The M2M 100 represents the leaders in a rapidly changing marketplace, especially as machine-to-machine extends its reach into B2B, and now B2C," says Peggy Smedley, editorial director, M2M magazine. "Right now, we are witnessing the evolution of this industry, and the 100 companies named are the face of the market today as well as what we will see in the future."

This past year, the M2M industry attracted new market entrants including big names like Cisco Systems and Google, which are making M2M a strategic initiative. Red Bend Software entered the M2M market in 2007 after recognizing the value that its mobile software management solutions could bring to M2M devices. Red Bend enables M2M manufacturers to add new features and deliver software improvements over the air to M2M devices. Customers benefit from lower support and maintenance costs by eliminating the need to send technicians on-site to service an M2M device, which can be in the field from 5-15 years.

Red Bend's vRapid Mobile� software for firmware over the air (FOTA) updating is the market share leader for FOTA in the mobile phone market, deployed in 620 million mobile devices. vRapid Mobile is also the leading independent FOTA solution in M2M, chosen by such companies as Motorola, Sagem Communications, SIMCom and Telit Wireless Solutions.

For more information about the M2M 100, visit: http://www.m2mmag.com/m2m_100/

About Red Bend Software

Red Bend Software, the leader in Mobile Software Management (MSM), provides software solutions for managing firmware, applications and devices over the air. The company's award-winning MSM products enable device manufacturers, mobile operators and software developers to increase revenues, reduce support costs and achieve faster time to market by remotely managing their software assets on mobile devices. Red Bend's software has been deployed in more than 620 million mobile devices by eight of the top 10 handset manufacturers, including Kyocera, LG Electronics, Motorola, Sharp, Sony Ericsson and ZTE, as well as dozens of other leading companies in the mobile, M2M and WiMAX markets. Unlike DM vendors with proprietary end-to-end systems and manufacturers' internally developed solutions that are platform specific, Red Bend is the only company offering independent client software that is interoperable with any standards-based server and that works with any platform on any type of mobile device. Founded in 1999, Red Bend is a privately held, venture capital-financed company with offices in China, Israel, Japan, Korea, the U.K. and the U.S. Visit: www.redbend.com.