AT&T's New Social Media Pages on MySpace, Facebook and YouTube Connect with Customers in Their Language of Choice.
AT&T* announced the launch of three AT&T Latino channels on Facebook, MySpace and Youtube, as part of its commitment to give Spanish-speaking customers access to the content and services they want, whenever and wherever they want it. The new AT&T Latino social media platforms were designed to keep consumers up-to-speed on AT&T�s entertainment sponsorships, exclusive content, promotions and special offers, along with the latest in technology trends and tips for AT&T products and services.
�Studies show that Hispanics as a group are significantly younger than the general population; this is why it�s crucial to engage young Latinos through social media and do so in a culturally-relevant way,� said Roberto Garcia, executive director, Hispanic Marketing, AT&T. �We have unquestioned leadership in the Hispanic market because we�re committed to meeting the needs of Hispanic consumers of all ages.�
The AT&T Latino page on Facebook was developed to connect with AT&T�s Spanish-speaking customers and complements already-existing English AT&T Facebook pages for AT&T news, entertainment and college recruiting. The page will offer the latest AT&T devices and service news, sponsorships and special events, as well as consumer-related information such as technology education.
The MySpace page has a strong music focus to connect with the younger MySpace user base and to align with AT&T�s Latino artist features on other AT&T sites, such as the Yahoo!-powered Spanish-language web portal, El Portal. The page serves as a hub for music fans to find out the latest on AT&T�s Latin artist collaborations, exclusive ringtones and behind-the-scenes content from the hottest artists. The YouTube channel features exclusive entertainment footage along with videos about AT&T�s philanthropic efforts throughout AT&T�s service regions.
AT&T has been an industry leader in serving the needs of Hispanics and will continue to deliver innovative products to Hispanic consumers. Earlier this year, AT&T launched an online multimedia gallery and reintroduced its consumer education column, La Casa Conectada, on its Spanish-language site, espanol.att.com. The site launched in 2004 and it continues to grow into an online space where consumers can find in-language information about AT&T�s products and services, as well as helpful consumer information such as tips and recommendations tailored to their bicultural needs. Spanish online content is a key part of AT&T�s commitment to deliver the latest in communications and entertainment to Hispanic consumers.
AT&T offers culturally-relevant product and service offers, such as Spanish-language television programming through AT&T�s entertainment strategy, Latin artists� ringtones and content for mobile phones and long distance calling plans with competitive international rates. For more information please visit espanol.att.com.
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