Monday, December 14, 2009

3 Italia and RIM Launch the New BlackBerry Bold 9700 Smartphone in Italy

New 3G Smartphone Delivers High-End Features and Performance in a Compact and Highly Refined Design.

Milan, Italy - 3 Italia and Research In Motion (RIM) (NASDAQ:RIMM; TSX:RIM) announced the sleek and powerful BlackBerry� Bold� 9700 smartphone in Italy. The new BlackBerry Bold 9700 offers an extensive array of high-end communications and multimedia features in a compact and highly refined design that will appeal to men and women and for both professional and personal use. The new smartphone will be available tomorrow from 3 Italia.

The BlackBerry Bold 9700 smartphone offers top-of-the-line performance, functionality and features with support for 3G networks around the world, a next-generation (624 MHz) processor, 256 MB Flash memory, built-in GPS and Wi-Fi�, a 3.2MP camera and a sharp, dazzling display. Cutting edge engineering and premium finishes extend to the exterior of the handset as well, with a smoothly integrated touch-sensitive trackpad and a highly tactile, distinctive, fretted keyboard. The dark chrome frame and leatherette back add to the new smartphone's sleek and elegant look, while the narrow profile, balanced weight and soft-touch sides allow it to feel incredibly comfortable in one hand.

�The new Blackberry Bold 9700 is a great addition to our high quality BlackBerry smartphone portfolio,� said Dina Ravera, Chief Operating Officer at 3 Italia. �The BlackBerry Bold 9700 smartphone, combined with our hi-speed mobile network�s strong performance and our convenient tariff plans, provides 3 Italia�s customers with an exceptional mobile solution.�

�The new BlackBerry Bold 9700 delivers state-of-the-art features and performance in a compact and beautifully designed handset,� said Don Morrison, Chief Operating Officer at Research In Motion. �This sleek and powerful 3G smartphone offers an incredibly refined mobile experience that is ideal for both personal and professional use.�

The BlackBerry Bold 9700 smartphone from 3 Italia features:

Sleek design measuring 4.29" x 2.36" x 0.56" (109 mm x 60 mm x 14.1 mm) and weighing only 4.3 oz (122 grams)
Sharp and dazzling 2.44� light-sensing display (480 x 360 resolution at 245 ppi)
Highly tactile full-QWERTY keyboard � with finely sculpted keys and chrome frets � for fast, accurate typing
Innovative touch-sensitive trackpad that allows intuitive and responsive navigation
Built-in Wi-Fi (802.11 b/g) for faster web browsing and extended data coverage
3.2 MP camera with variable zoom, autofocus, flash and video recording
BlackBerry� OS 5.0, offering users email management and calendar enhancements* as well as a better browsing experience with faster JavaScript and CSS processing
Built-in GPS for maps and other location-based applications, as well as photo geotagging
Media player for videos, pictures and music (music play now extended up to 38 hours), plus support for BlackBerry� Desktop Manager for both PCs and Macs, and BlackBerry� Media Sync for easily syncing iTunes� and Windows Media� Player music with the smartphone**
3.5 mm stereo headset jack, dedicated volume controls, Lock and Mute keys seamlessly integrated across the top of the handset
microSD/SDHD memory card slot that supports up to 16 GB cards today and is expected to support 32 GB cards when available; a 2 GB card is included
256 MB of Flash memory
Access to BlackBerry App World�, featuring a broad and growing catalog of mobile applications developed specifically for BlackBerry smartphones. Categories include games, entertainment, IM and social networking, news, weather, productivity and more.
Premium and easy-to-access phone features, background noise suppression technology and high quality speakerphone
Bluetooth� (2.1) with support for Secure Simple Pairing, hands-free headsets, stereo headsets, car kits and other Bluetooth peripherals
Support for BlackBerry� Internet Service and BlackBerry� Enterprise Server
Supports UMTS/HSDPA 2100/1700/900 MHz and quad-band EDGE/GPRS/GSM
Removable, rechargeable 1500 mAhr battery that provides approximately 6 hours of talk time and 17 days of standby time in 3G mode

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