Motorola Powers Media Experiences to the Home, in the Home and Beyond the Home at IBC 2009

Motorola showcases technology advances and latest products for operators to deliver revenue generating, personalized video services.

AMSTERDAM, The Netherlands - IBC 2009 � At IBC 2009, visitors to Motorola, Inc.�s (NYSE: MOT) stand #1.F30 will experience a variety of live, interactive demonstrations that bring to life the delivery of advanced rich media services with solutions designed to help operators maintain a competitive edge by lowering operational costs while increasing customer retention and average revenue per user.

�In today�s competitive environment, service providers need innovative products and solutions that enable them to offer high quality services to attract and retain customers,� said Joe Cozzolino, senior vice president and general manager, Home & Networks Mobility, Motorola EMEA. �At IBC 2009, Motorola will be showing the products and services that will power the video industry today and tomorrow, allowing operators to deliver rich media experiences wherever their customers are - in their homes or out and about.�

Motorola�s stand is zoned into three distinct areas; to the home, in the home and beyond the home, each featuring live demonstrations of solutions that deliver compelling media experiences:

To the Home

In a typical operator headend environment, Motorola is showcasing how it enables operators to optimise network performance and manage complex content processing and delivery; in multiple formats to multiple devices.

On display will be:


Motorola�s newly announced next-generation encoding platform which has been designed to meet future processing demands of both 1080P/50Hz and 1080P/60Hz resolutions using the MPEG-4 format, as well as providing additional processing horsepower to support emerging services such as 3D television and multi-stream output
Digital video processing solutions including the APEX1000 Motorola�s next-generation all-purpose edge QAM offering MPEG-4 rate shaping in a single box with SimulCrypt-compliant conditional access. Also demonstrating targeted advertising to enable enhanced revenue opportunities is the CAP1000 CherryPicker� application platform
Motorola NBBS device management system - a flexible IP-based solution for managing devices from data and digital voice modems to integrated Wi-Fi� gateways and video set-tops, delivering service assurance and allowing operators to increase service revenue whilst reducing operational costs
The Communications Convergence Engine (CCE) from Motorola, which enables operators to rapidly converge, design, package, deploy and manage a broad range of compelling services, personalizing content across the �three screens� of the TV, the PC and the mobile device.

In the Home

Motorola is highlighting key innovations that bring richer, more personalized content to consumers in and around their homes.

Motorola is revealing its new eco-friendly range of IPTV set-tops and accessories which surpass the latest regulatory standards and recommendations for lower energy consumption
As on-demand services transform from just movies to TV on-demand and advertising becomes more personalised and tailored to the user, Motorola will show its latest on-demand experiences powered by the market-leading B-1 video server and the new B-3 server
Highlighting the flexibility of its KreaTV� open application platform, Motorola will show how operators can offer more than just TV channels via the set-top � bringing familiar web applications and user generated content to the TV
Also on display will be the latest transport gateway that delivers interactive on-demand cable TV and IP-based media services around the home, allowing operators to provide voice, video and high-speed data through a single interface.

Beyond the Home

Capitalising on the trend for video content whenever and wherever, Motorola will show:

The Motorola TuVista software solution that allows near-live rich media content creation, management, and distribution to mobile devices, ideal for sporting and entertainment events
Live video services over WiMAX wireless broadband that allows operators to extend the reach of their video services.

About Motorola

Motorola is known around the world for innovation in communications and is focused on advancing the way the world connects. From broadband communications infrastructure, enterprise mobility and public safety solutions to high-definition video and mobile devices, Motorola is leading the next wave of innovations that enable people, enterprises and governments to be more connected and more mobile. Motorola (NYSE: MOT) had sales of US $30.1 billion in 2008. For more information, please visit www.motorola.com.