AT&T* announced the appointment of Esther Lee as senior vice president-Brand Marketing and Advertising, AT&T Operations, Inc. In this newly created position, Lee will oversee all brand marketing and advertising creative and media strategy for the world�s largest telecom company.
�We�re pleased to have one of the top leaders in brand marketing and advertising join AT&T at a time when new mobile and Internet technologies are redefining how people communicate and connect,� said Cathy Coughlin, senior executive vice president and global marketing officer, AT&T Inc. �Esther has an outstanding track record of global brand management, strategic execution and creative excellence, and she�s a terrific addition to our leadership team.�
Prior to joining AT&T, Lee served as Chief Executive Officer of North America and President of Global Brands for Euro RSCG Worldwide, where she was responsible for managing the network�s 23 North American marketing and advertising services companies and 42 global brands. Previously, she served five years as Global Chief Creative Officer for The Coca-Cola Company where she led creative strategy and development of fully-integrated campaigns for global brands and the operating models to support their global application.
�As someone who believes in the power of brands to help drive shareholder value, I cannot think of a more exciting opportunity or a better time to lead this effort at AT&T,� said Lee. �The pace of innovation in the industry and our leadership within it allow AT&T to provide a new kind of partnership between the brand and millions of people. I look forward to joining this Fortune 10 company in driving brand, creative and operational excellence in support of customer relationships at every touchpoint.�
Lee will be based at AT&T headquarters in Dallas.
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services, the nation�s fastest 3G network and the best wireless coverage worldwide, and the nation's leading high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of their three-screen integration strategy, AT&T operating companies are expanding their TV entertainment offerings. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE� magazine�s list of the World�s Most Admired Companies. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.
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