Adobe Systems Inc. faces a challenge in creating a version of its Flash video software for Apple Inc.�s iPhone, Chief Executive Officer Shantanu Narayen said.
�It�s a hard technical challenge, and that�s part of the reason Apple and Adobe are collaborating,� Narayen said today in a Bloomberg Television interview from the World Economic Forum in Davos, Switzerland. �The ball is in our court. The onus is on us to deliver.�
Adobe�s Flash, used to view online video and animation, is installed on 98 percent of the world�s personal computers. While the software is on more than 800 million handsets, it isn�t available on the iPhone. Apple CEO Steve Jobs said last March that Flash runs too slowly for the iPhone, and a slimmed-down version, called Flash Lite, �isn�t capable enough to be used with the Web.�
Jobs called on Adobe to write a third version of Flash, in addition to the software already available for PCs and phones.
Adobe, based in San Jose, California, fell 74 cents to $19.31 at 4 p.m. New York time in Nasdaq Stock Market trading. The shares declined 50 percent last year.
Economic �Funk�
Spending on information technology will help the global economy pull out of the recession, Narayen said.
�In the short run, there�s limited visibility in technology spending,� he said. �But when we look at the macro spending, we think tech spend will be one of the ways we get out of this funk.�
Technology spending has changed in the economic slowdown, Narayen said. Companies� chief information officers want products that will help them quickly cut overall costs. �You have to show a return on investment,� said Narayen. �That�s where CIOs are looking.�
Adobe is facing a new challenge in the mobile-video market from Microsoft Corp., the world�s largest software maker. The Redmond, Washington-based company is trying to persuade more Web-site owners to use its Silverlight in place of Flash. Microsoft introduced Silverlight in 2007.
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