
Fujitsu Siemens introduced its new design concept, called "Core & Shell" ( �core and shell�), in spring 2008. Under this concept, all the interfaces of the machine, be it a server, desktop PC, laptop, or even a mouse and flash drive, located on a black background, representing �kernel�; all ports and the card reader at the front of your PC or laptop. Black �kernel� is �shell�, different in color or material.
The new language of design throughout the home and professional products has been the result of a two-year multidisciplinary project of Fujitsu Siemens Computers. In this work, a team of designers Fujitsu Siemens Computers have helped the two partners and the international design agency - IDEO and LUNAR. As a result, Fujitsu Siemens Computers became the first European IT companies, will create a single design for all its product lines. The most vivid expression of the language of design was in line of business notebooks ESPRIMO Mobile.
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