New Plug & Play, Portable Music Player is Designed Especially for slotMusic� Cards; Popular Artists Have Their Own Personalized MP3 Players
MILPITAS, Calif., (October 15, 2008) �SanDisk Corporation (NASDAQ:SNDK), a leading seller of MP3 players and flash memory cards, today unveiled the Sansa� slotMusic� Player, the easiest MP3 player for loading and listening to music on the go. The plug & play, portable music player was specially designed for use with the new slotMusic cards available today in the United States. In addition to the Sansa-branded player, SanDisk has created personalized, branded slotMusic players for popular artists such as Robin Thicke and ABBA. Both types of slotMusic Players are shipping to U.S. stores today � including Best Buy and Wal-Mart.
The Sansa slotMusic Player (MSRP $19.99) was made to play slotMusic card albums or a self-loaded microSD� card full of music. The effortless player doesn�t require a PC, Internet or any time spent managing music. Consumers simply choose their slotMusic or music-filled microSD card, pop it into the device and will be enjoying their favorite tunes in seconds.
The unique, artist-branded slotMusic Player is a stylish, all-in-one package, which includes both the slotMusic card and a trendy player bearing their favorite artist�s name and image. The branded player comes pre-loaded with an album on a 1GB1slotMusic card. (Additional content on the card may include liner notes, album art and other one-of-a-kind content personally chosen by the artist.) Artist-branded slotMusic players will retail for a MSRP of $34.99.
Announced last month, slotMusic is a new format of high-fidelity, DRM-free MP3 music on a microSD card, which gives consumers the ability to easily listen to�and quickly swap�their favorite songs among a mobile phone, personal computer, and any MP3 player with a microSD slot. slotMusic cards available this month will feature nearly 40 of the biggest names in music from all four major music labels: EMI Music, SONY BMG MUSIC ENTERTAINMENT, Universal Music Group, and Warner Music Group. Artists on slotMusic cards include Robin Thicke, Katy Perry and Coldplay. (Media note: see associated press release.)
�With no need for computers or cords, the Sansa slotMusic Player gives consumers more time to play, and less time to worry about managing or downloading their music,� said Daniel Schreiber, senior vice president and general manager for SanDisk. �SanDisk is all about building products that are easy for consumers to enjoy. Just insert your favorite artist�s slotMusic card into the Sansa slotMusic player and press play.�
Perfect for those on the go, the small device can easily be tucked in a pocket or purse, with a weight of a little over two ounces and dimensions of 2.75� W x 1.4375� H x 1.4375� D.
SanDisk has also developed a special line of Sansa slotMusic Player accessories, including a Sansa Card Wallet, an armband, and additional slotMusic player �shells� for customizing a player to one�s own tastes.
In addition to slotMusic cards, this convenient MP3 player can play songs from any microSD card with music encoded as MP3 and WMA (DRM-free only) files. The industry leader in flash memory cards, SanDisk is currently selling microSD cards in a range of capacity with up to an astounding 16GB of capacity. 16GB can hold up to 4,000 MP3 songs2.
The Sansa-branded players ship with a customizable black shell, earphones and battery. The new Sansa slotMusic Player, both Sansa-branded (without cards) and artist-branded (including cards), is expected to be available from retailers in Europe and other regions of the world in 2009.
The Sansa slotMusic Player brings yet another dimension to SanDisk�s Sansa audio/video product family, which includes the popular Sansa� Fuze� and video-centric Sansa� View, both of which accept with slotMusic cards. The Sansa line offers consumers unprecedented choice for enjoying their favorite media on the go through affordable, easy to use, fun & fashionable music players.
For more information visit http://www.sansa.com.
About SanDisk
SanDisk Corporation, the inventor and world�s largest supplier of flash storage cards, is a global leader in flash memory � from research, manufacturing and product design to consumer branding and retail distribution. SanDisk�s product portfolio includes flash memory cards for mobile phones, digital cameras and camcorders; digital audio/video players; USB flash drives for consumers and the enterprise; embedded memory for mobile devices; and solid state drives for computers. SanDisk (www.sandisk.com/corporate) is a Silicon Valley-based S&P 500 company, with more than half its sales outside the United States.
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