�XPERIA� represents the first brand that is truly borne from within Sony Ericsson. It represents our vision for a premium, energised communication experience,� said Dee Dutta, Head of Marketing, Sony Ericsson. �This launch, and the announcement of the X1, further strengthens the overall Sony Ericsson brand and places us at the forefront of mobile convergence.�
�Our vision for the XPERIA� X1 is to deliver a seamless blend of mobile Web communication and multimedia entertainment within a distinctive design,� said Rikko Sakaguchi, Head of Portfolio and Propositions, Sony Ericsson. �XPERIA� is our promise to think foremost of user experience and to deliver the premium experience � anytime, anywhere, anything, with anyone.�
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