Anonymity and Dirty Tricks

I�ve seen fair amount of this stuff in my career. Just always be careful when reading community reviews on sites like Amazon.com�

With this context in mind, last week we ran across a couple of negative user reviews on Amazon.com that seemed out of character. They seemed especially out of character given that both posters had posted 5-star reviews of Parallels Desktop for Mac, prior to posting less-than flattering reviews of VMware Fusion. After a little investigation via LinkedIn, based on the user names that the reviewers posted under, we found that these reviews were not from actual users but from employees of a competitor, Parallels.

More here.

Alex Eckelberry