World Record awarded to world�s first modular mobile phone
Kfar-Saba, Israel � The Guinness World Record� for the world�s lightest mobile phone has been awarded to modu for its tiny and sophisticated mobile phone.
modu was awarded this prestigious honour after careful consideration by the Guinness World Records� judges, who declared that: �The lightest mobile phone is the modu, which weighs 40.1 g (1.41 oz).� Guinness World Records� added: �modu�s dimensions are 72.1 mm (2.8 inches) x 37.6 mm (1.4 inches) x 7.8 mm (0.3 inches).�
modu launched its innovative mobile phone at the Mobile World Congress (MWC) event, held in Barcelona, Spain in February 2008. modu is the world�s first modular mobile phone, supported by a variety of ecosystem partners. At the heart of the ecosystem is modu - a tiny, sleek mobile phone that is fully functional and easy to use. modu can be slipped into a wide variety of modu jackets - stylishly designed phone enclosures and modu mates � modu-enabled consumer electronic products. modu's ecosystem offers boundless possibilities in a simple and affordable way.
Throughout the design process of modu, the emphasis has been on keeping the phone small, light and compact in order that modu�s innovative approach could be realized. The result is a phone that is not only miniature, but also superbly designed and minimalist, whilst offering all the functions and capabilities of a normal-sized handset.
Zack Weisfeld, modu�s VP Marketing, said: �The Guinness World Record� is a great achievement for a team that has worked tirelessly to take modu from the drawing board to producing full working devices in less than a year. From the outset, modu�s tiny dimensions and super light weight have been fundamental to delivering the disruptive, modular communication concept that the modu embodies.
�With modu, the mobile phone can now be added to the list of �invisible� items that people carry with them wherever they go, such as a bunch of keys, their wallet and their watch.�
�modu has already made a huge impact since its launch at MWC, with mobile network operators, consumer electronics manufacturers and other potential partners all attracted by our revolutionary approach.�
About modu
www.modumobile.com
modu was established by Dov Moran and several of his colleagues from msystems, a company he founded and sold to SanDisk in 2006 for $1.6B. modu�s vision is to bring a fundamental change to the dynamics of the mobile phone industry. The company is dedicated to developing products, technologies, a wide ecosystem and business relationships that will help realize that ambition.
modu gives users the freedom to choose a new phone as often as they like, meeting their changing needs, preferences and style- easily and affordably. At the heart of the modu ecosystem is modu � a tiny and sophisticated mobile phone. modu can be slipped into a wide variety of modu jackets � stylish phone enclosures that enable users to create a new look or design and provide added functionality. modu can also slip into modu mates� consumer electronic devices that are modu-enabled � allowing users to create an entirely new communication experience.
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