London, UK � December 18, 2007 � Celebrating the continued advancements in mobile applications, Sony Ericsson today revealed the winners of its first-ever Content
Awards in a virtual ceremony hosted on the company�s website www.sonyericsson.com/contentawards. Nominated in the categories of Gaming, Imaging, Productive Mobility, Music & Audio and Themes & Graphics, the winners of the 2007 Sony Ericsson Content Awards were chosen by a jury of content industry professionals and judged upon ease-of-use, entertainment factor, mobile innovation, functionality and audio performance. Sony Ericsson also announced the winner of a �Special Recognition Award� honoring a content creator who made the best use of the functionality within the company�s mobile phones.
The winners of the 2007 Sony Ericsson Content Awards are:
Gaming �RealNetworks� Mobile Games� Studio Mr.Goodliving � �Playman Extreme Running�
Imaging - BitCycle � �Pull Face Image Manipulator�
Productive Mobility - Opera � �Opera Mini 4.0�
Music& Audio - Gracenote � �Track ID�
Themes & Graphics - Metronize/Clavitones � �The Geeks themes and graphics�
The �Sony Ericsson Special Recognition Award� honoring the best use of the functionality available in Sony Ericsson�s phones was given to Vringo for its �video ring signals� application within the Imaging category.
�We are excited to present the 2007 Sony Ericsson Content Award winners,� said Ulf Wretling, Head of Sony Ericsson Developer World and Communications. �Looking at all the award nominees has been extremely interesting and the excellent work that we have seen proves that the third-party content industry is thriving and full of innovation and drive. Today a mobile phone is more than just a communications tool; it is a multifunctional lifestyle device. In working with the most creative and innovative third-party content creators in the world, Sony Ericsson continues to give consumers unparalleled access to a broad variety of engaging and user-friendly content. We look forward to hosting next year�s awards and seeing the continued mobile innovations.�
Roger Entner, Senior Vice President of IAG Research and Content Award jury member within the Productive Mobility category added, �I had the opportunity to review and experience first-hand the innovative achievements that the nominees had to offer. Each and every product exemplifies the telecommunications landscape of the future, and I enjoyed the opportunity to participate in these awards.�
To learn more about the Content Award jury�s thoughts on all of this year�s winners, please visit www.sonyericsson.com/contentawards
This year�s winners, and many of the nominees have been chosen to be preloaded on selected Sony Ericsson phones. In addition, these applications are available through the company�s popular PlayNow� download service, as well as the online retail channels Fun & Downloads and the Sony Ericsson Application Shop.
PlayNow�
PlayNow� is Sony Ericsson's popular over-the-air (OTA) download service, available directly from the menu on most Sony Ericsson phones. On November 6, 2007, Sony Ericsson revealed a first glimpse of its new PlayNow� arena, which marks the latest evolution of the PlayNow� experience. The new PlayNow� arena provides end-users with an expanded content catalog, accessible via both the phone and computer, and uniquely integrates the TrackID� music recognition service. Introduction of the enhanced PlayNow� service starts in selected markets from Q2 2008 with continuous roll-out during the year.
Application Shop
The Sony Ericsson Application Shop offers end users a wide range of applications for our Symbian/UIQ-based phones in one easy-to-find place. Any correctly compiled, tested and Symbian Signed SIS file can be submitted. The shop is an effective go-to-market channel for Symbian/UIQ developers focusing on Sony Ericsson phones.
http://applicationshop.sonyericsson.com
Fun and Downloads
Fun & Downloads is a Sony Ericsson web portal and WAP service that offers downloads for our phones. With a focus on fun and entertainment, the content offering includes ring tones, images, video clips, wallpapers, themes, animated content and games for a wide range of Sony Ericsson phones. Fun & Downloads content varies by country and geographical region. The portal has a mix of branded, premium and free downloads, as well as on-line tools and services.
www.sonyericsson.com/fun
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