If you can�t beat them join them. With the iPhone days away from being launched Nintendo has apparently begun working with Apple, licensing a limited amount of content for the new phone. It was rumored a while back that Nintendo was planning on releasing a phone on their own, however this was scuttled shortly after the iPhone was first shown in January.
These exclusive games will be released on the iTunes Store at a $29.00 price point a few months after the iPhone launches. No word on whether Nintendo will be distributing iPod versions of these games. A major hangup in development has been the lack of buttons on the iPhone that was remedied by a touchscreen D-pad. One might wonder how Nintendo fans may see view playing on a phone without a traditional D-pad.
Asked anonymously whether or not these games would cut into Nintendo DS sales, we heard a resounding no. The logic is that because the licensed games will be exclusive and cater to an older audience they should not intrude into Nintendo�s existing markets.The one thing Nintendo does worry about is their amount of control of Apple. While not developing a cell phone internally has its advantages, giving up control of platform has not historically been a practice Nintendo has taken. Nevertheless Nintendo sees gaming on Mobile Smart Phones as a threat to their core business and a partnership with Apple could be seen as a bold move into a very profitable market. One thing is for sure Nintendo should expect to share in the marketing spotlight of the iPhone in the same way that AT&T has.
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