This week, Mattel's Fisher-Price unit is undergoing a full rollout to store shelves of its "Knows Your Name Elmo," a doll that can greet a child by name when it is unwrapped this holiday season, even before being taken out of its box.
The new Elmo comes with a CD-ROM and a USB cable that lets parents download personal information about a child -- like his or her favorite color or birthday -- into the plush doll.
Alex Eckelberry
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