Chrysler, unlike other automakers that were teasing and showing off their Super Bowl ads well before Sunday's event, held back giving viewers their first taste of the brand's two-minute long commercial in the third quarter of the game. The new TV spot, called �Born of Fire," showcases the all-new 2011 Chrysler 200 and reveals the brand�s new tagline, �Imported from Detroit.�
The commercial, which features singer Eminem driving the 200 through Detroit, is as much about the brand and the revamped mid-size sedan as it is about Detroit and the town "that�s been to hell and back.� Overall, we'd say the ad conveys an honest and somewhat emotional message to consumers about the 200 as well as Chrysler in general.
�Super Bowl advertising is about making a statement and capturing the attention of the audience,� said Olivier Francois, President and CEO, Chrysler Brand and Lead Executive for Marketing, Chrysler Group LLC."�Born of Fire� is designed to generate conversation about the brand and the new 2011 Chrysler 200. The spot reflects where the brand is headed and pays tribute to our industrial roots.�
�The new tagline was created to convey the message that one does not have to cross an ocean to obtain luxury, it's available right here,� Francois added.
As touching as the Chrysler's new TV spot may be, we can't help but wonder if the rumors about a Lancia-badged version of the 200 turn out to be true, how will the Italians advertise the car in Europe?
_______________________________VIDEO_______________________________
No comments:
Post a Comment