A China government crackdown caused shipments of gray-market cell phones to decline in June, negatively impacting some domestic suppliers but boosting major global OEMs, according to research firm iSuppli.
"Recent developments indicate that the China government is beginning to take seriously the long-festering problem of smuggled handsets and counterfeit handsets, a thorny issue that not only undercuts tax revenues but also tarnishes China's image abroad," said Kevin Wang, director of China Research at iSuppli. "As a result, iSuppli believes that the gray handset market will be greatly affected by the government investigation."
The total shipments of gray-market cell phones manufactured in China, which are not recognized or licensed by government regulators, have fallen by 25% in June compared to May, according to some estimates. Overall, iSuppli predicts gray-market cell phone unit shipments will amount to 172 million in 2010. And while up 18.6% from 145 million in 2009, the shipments actually represent a significant decline in growth from the 43.6% expansion encountered in 2009.
Gray-market phones not only employ fake International Mobile Equipment Identity (IMEI) numbers, which are used by wireless networks to identify valid devices, but also do not carry test/quality certifications or network entry permits. The makers of these products profit illegally by generally not paying value-added taxes to the government.
In June, Hualong Trade, a China handset EMS company located in the city of Suzhou in eastern China, was investigated by customs officials on suspicion of smuggling and manufacturing counterfeit handsets.
The initial investigation was followed by more inquiries from the China Tax Bureau and Administrative Bureau of Industry and Commerce into Hualong's clients, including independent design houses (IDH) for handsets and gray-market cell phone manufacturers.
Likewise, numerous IDH firms in Shanghai now are under investigation for allegedly being employed by Hualong to build primary boards and assembly products. Finally, the investigations have snared a number of firms-which have turned out to be investors of Hualong, as well as several gray-market cell phone suppliers for their supposed ties to Hualong.
Meanwhile, in the North Huaqiang area of the city, regulators have started looking into the distribution centers of so-called Shanzhai phones or imitation and pirated handsets.
While local governments have tried for years to defeat the sale and manufacturing of counterfeit cell phone and smuggling, such a large investigation by the China government caught many by surprise.
Given that thousands of handset system integrators purchase handset solutions from China-based design houses and sell the products both in China and around the world, it is possible that the effects of the investigation could carry over and be felt globally. Typically, these companies are attracted by the higher margins of the counterfeit and illegal products, while some evade the 17% Value Added Tax (VAT) through smuggling.
While the investigations are likely to put a crimp on illegal handset manufacturing activity, a number of China's legitimate handset OEMs stand to reap benefits-including companies such as Tianyu Technology, OPPO Electronics, BBK Communication Tech, and the giants Huawei Technologies and ZTE. And with the competition from gray handset makers easing in the next two months, global brand vendors will also benefit from the government's moves to defeat counterfeit products and their makers.
A possible downside to the crackdown might be that smaller design houses end up not surviving in the marketplace, unable to compete effectively with China's leading design houses, such as Wingtech Group and Longcheer Holdings. With gray handsets trimmed and competition reduced, the leading design houses are likely to become even more dominant, sweeping away the minor players in the process.
Semiconductor supplier MediaTek, a leading fab based in Taiwan, may also find itself on the losing end of the investigations. It is likely the company will see its baseband IC shipments fall to 30 million units in June, down from 40 million units in May. At present, the company owns more than 80% market share of baseband units for gray handsets in China, and its MT6223 chip, the most popular platform for gray handsets, is currently short on supply.
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