Hong Kong - Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM) today announced the launch of the BlackBerry� Bold� 9700 smartphone and BlackBerry App World� in Hong Kong.
The BlackBerry Bold 9700 smartphone offers top-of-the-line performance, functionality and features with support for 3G (HSDPA) networks, a next-generation (624 MHz) processor, built-in GPS and Wi-Fi�, a 3.2MP camera and a sharp, dazzling display. Cutting edge engineering and premium finishes extend to the exterior of the handset with a smoothly integrated touch-sensitive trackpad and a highly tactile, distinctive, fretted keyboard. The dark chrome frame and leatherette back add to the new smartphone's sleek and elegant look, while the narrow profile, balanced weight and soft-touch sides allow it to feel incredibly comfortable in one hand.
BlackBerry App World, the official app store for BlackBerry� smartphones, is also now available in Hong Kong, bringing together a wide range of free personal and business applications for users to discover. BlackBerry App World is designed to automatically present the relevant catalog of applications available for a user�s specific BlackBerry smartphone model and can be conveniently accessed over both Wi-Fi and cellular networks.
Commenting on the launch, Norm Lo, Vice President of Asia Pacific at Research In Motion, said, �We are pleased to introduce the BlackBerry Bold 9700 smartphone in Hong Kong. The new BlackBerry Bold 9700 presents an extensive array of high-end communications and multimedia features in a compact and highly refined design that will appeal to customers for both professional and personal use. We are also excited to introduce BlackBerry App World, which makes it easier than ever for BlackBerry smartphone users to discover and download applications to enhance their individual mobile experience.�
The BlackBerry Bold 9700 smartphone is now available from RIM's carrier partners in Hong Kong. Please check with each individual carrier for pricing and product availability. For more information about the BlackBerry Bold 9700 smartphone, visit http://www.blackberry.com/bold9700.
Users can now download BlackBerry App World to their BlackBerry smartphone by visiting www.blackberry.com/appworld or mobile.blackberry.com from their handset.*
Key features of the BlackBerry Bold 9700 smartphone include:
* Sleek design measuring 4.29" x 2.36" x 0.56" (109 mm x 60 mm x 14.1 mm) and weighing only 4.3 oz (122 grams)
* Sharp and dazzling 2.44� light-sensing display (480 x 360 resolution at 245 ppi)
* Highly tactile full-QWERTY keyboard � with finely sculpted keys and chrome frets � for fast, accurate typing
* Innovative touch-sensitive trackpad that allows intuitive and responsive navigation
* Built-in Wi-Fi (802.11 b/g) for faster web browsing and extended data coverage
* 3.2 MP camera with variable zoom, autofocus, flash and video recording
* BlackBerry� OS 5.0, offering users email management and calendar enhancements** as well as a better browsing experience with faster JavaScript and CSS processing
* Built-in GPS for maps and other location-based applications, as well as photo geotagging
* Media player for videos, pictures and music (music plays up to 38 hours), plus support for BlackBerry� Desktop Manager for both PCs and Macs, and BlackBerry� Media Sync for easily syncing pictures and iTunes� and Windows Media� Player music with the smartphone***
* 3.5 mm stereo headset jack, dedicated volume controls, Lock and Mute keys seamlessly integrated across the top of the handset
* microSD/SDHD memory card slot that supports up to 16 GB cards today and is expected to support 32 GB cards when available; a 2GB card is included
* 256 MB of Flash memory
* Access to BlackBerry App World, featuring a broad and growing catalog of mobile applications developed specifically for BlackBerry smartphones. Categories include games, entertainment, IM and social networking, news, weather, productivity and more.
* Premium and easy-to-access phone features, background noise suppression technology and high quality speakerphone
* Bluetooth� (2.1) with support for Secure Simple Pairing, hands-free headsets, stereo headsets, car kits and other Bluetooth peripherals
* Support for BlackBerry services with access to up to 10 supported email accounts (including most popular ISP email accounts such as Yahoo!�, Windows Live� Hotmail�, AOL� and Gmail�); and BlackBerry� Enterprise Server support, which features advanced security and IT administration capabilities for corporate deployments
* Global connectivity with UMTS/HSDPA 2100/1900/850/800 MHz and quad-band EDGE/GPRS/GSM support
* Removable, rechargeable 1500 mAhr battery that provides approximately 6 hours of talk time and 17 days of standby time in 3G mode
Key Features of BlackBerry App World include:
* Front Page Carousel - BlackBerry App World showcases several applications on its front page carousel, making it easy for users to browse through a select number of featured applications. Featured applications will vary from time to time, helping users discover new applications for practically every aspect of life.
* Top Downloads � The �Top Downloads� area on BlackBerry App World lists applications that are the most downloaded.
* Categories � BlackBerry App World features a variety of application categories, including entertainment, IM and social networking, news, weather, productivity and more.
* Search/Filter � BlackBerry App World includes a keyword search with filtering capabilities.
* Reviews � Applications on BlackBerry App World can be reviewed by users and those reviews are reflected in star ratings. Users can easily access and read reviews, see screenshots and read a description of each application before they download it.
* Recommend � BlackBerry App World users can recommend applications to other people through email, PIN, SMS message or BlackBerry� Messenger.
* Application Storage � BlackBerry App World includes a folder called My World, which keeps track of applications the user has downloaded. It is a personal storage space that allows users to uninstall and re-install applications.
* Application Archiving: users can archive applications to a microSD card or built-in storage memory on their BlackBerry smartphone.
* Update Notifications: Users are notified of updates to applications they�ve downloaded on BlackBerry App World.
* BlackBerry App World is also accessible from a user's desktop computer at www.blackberry.com/appworld.
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