CMOS image sensor (CIS) supplier Aptina Imaging plans to enhance its VGA level products for 2010, gearing up to tap China's white-box handset market, according to industry sources. The company recently made sample shipments of related products to customers in China, the sources indicated.
Aptina used to only take orders for high-end handset products provided by first-tier vendors. After it departed from Micron in June 2009, the company decided to enter the entry-level and mid-range CIS market, said the sources.
Aptina has introduced the VGA CIS A390, which has relatively lower efficiency compared to its A380 or A360 but a more competitive price.
The white-box handset CIS market is mainly occupied by OmniVision and Seti.
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