Sony Ericsson has partnered with Yahoo to launch what it�s claiming is the UK�s first online flashmob.
At 3pm on Thursday the Yahoo portal will see thousands of user-created Space Hoppers jump out of a Sony Ericsson MPU and move across the page.
People have designed more than 27,000 Space Hoppers on a designated campaign site, HopperInvasion.com, in the lead-up to tomorrow�s event.
The flashmob is part of a wider campaign to support the launch of Sony Ericsson�s Satio and Aino handsets.
Dave Hilton, Sony Ericsson UK and Ireland marketing director, said nearly 200,000 people visited the HopperInvasion site, with the UK accounting for 60% of total traffic.
Hilton said, �This is exactly the level of consumer engagement that we strive for at Sony Ericsson by offering experiences that are distinct and exciting. This is a strong signal that our brand realignment and positioning as the communication entertainment company is a solid one.�
The campaign was created by digital agency Dare with media planning/buying by agency MEC.
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