Monday, July 27, 2009

Telef�nica launches commercial services across Latin America using Huawei' s Service Delivery Platform

13 market Service Delivery Platform (SDP) solution deployed in under six months.

Telef�nica, the world biggest integrated operador, and Huawei, a leader in providing next-generation telecommunications network solutions worldwide, announce the fulfilment in the deployment of the new Service Delivery Platform (SDP) that will serve all countries in Telef�nica' s Latin American region. In less than six months, and within the previewed schedule, the SDP has been deployed and the first commercial services have been launched.

This SDP project represents a key movement for Telef�nica to pursue the mobile internet opportunities and the final business success. It' s considered as one of the largest of its kind in terms of scale and complexity, and uses an advanced SOA and multi-national hierarchical networking architecture that covers 13 subnets of Telef�nica in Latin America. During the implementation and delivery phase, Huawei was responsible for integrating various network equipments, along with the BSS systems from different vendors. Furthermore, Huawei also provides consultancy services covering business analysis; architecture design and service planning, highlighting the multiple added values Huawei can bring to operators.

Now with this platform, Telef�nica has started the commercialization of new solutions such as mobile advertising, messaging tools for the management of different e-mail accounts, network storage and management of SMS, Mobile Newspaper, etc.

From now on, the SDP will allow Telef�nica to provide at a regional level a complete portfolio of value added convergent services, for different devices, as well as for mass market and enterprise markets, including small and medium sized enterprises. Besides, this platform will accelerate the time to market of new services and will reduce operational costs, thanks to reutilization of resources and business management systems already integrated in the platform. Developers and software companies will have the possibility to use this solution to integrate their own services in a fast and unified way, facilitating the creation of an ecosystem for the development of services and innovation around the SDP.

Luis Miguel Gilp�rez, Head of Mobile Business at Telef�nica Latinoam�rica said: "The development of the regional Service Delivery Platform adds differential value to the company' s offering allowing Telefonica' s customers in LatAm to access the most innovative services, in the fastest and most efficient way. In a rapidly changing environment, Huawei' s SDP solution, allows TEF to constantly deploy the latest innovative solutions, shortening the "time to market" and therefore ensuring a quicker and more efficient delivery to consumers".

"The SDP will help Telef�nica and Huawei to position themselves as innovation leaders in mobile internet and convergent services, as well as reinforce their relationship as strategic partners", explains Tang Xiaoming, President of the Telef�nica Global Account at Huawei Technologies. "We are proud of cooperate with Telef�nica in this project, which is opening great business opportunities for the future".


About Telef�nica

Telef�nica is one of the largest telecommunications companies in the world in terms of market capitalization. Its activities are centered mainly on the fixed and mobile telephony businesses with broadband as the key tool for the development of both.

The company has a significant presence in 25 countries and a customer base that amounts close to 260 million accesses around the world. Telef�nica has a strong presence in Spain, Europe and Latin America, where the company focuses an important part of its growth strategy.

Telef�nica is a 100% listed company, with more than 1.5 million direct shareholders. Its share capital currently comprises 4,704,996,485 ordinary shares traded on the Spanish Stock Market (Madrid, Barcelona, Bilbao and Valencia) and on those in London, Tokyo, New York, Lima, Buenos Aires and S�o Paulo.

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