The PIXON12's box claims it's the world's first 12 MP cameraphone and we couldn't agree more - Sony Ericsson's IDOU, announced back in February and now known as Satio won't hit the shelves sooner than early October and only in selected markets at that. And since the PIXON12 will be available in Europe already in August, that's quite a gap, considering that previously (in case with the PIXON8), the C905 was also late to the market but only by a couple of weeks.

Another important point to make is that Sony Ericsson's imagining-savvy flagship is already a bit old-fashioned settings-wise - it doesn't bring anything new to the table (its Smile Shutter doesn't qualify as an innovation). At the same time Samsung have done a tremendous job, and all the features they have packed into the PIXON12 will sooner or later find their way to other models in their portfolio as well. With its Beauty and Smart Auto modes is one step ahead of all currently existing phones, and even those that are yet to see release. And that's where Samsung's forte comes into play - they have full access to the experience of their digital camera-oriented division, which is something no other phone maker has.
Those who want to have the most capable cameraphone around will hardly find an alternative to the PIXON12 any time soon. Furthermore, its camera will serve well both people bent on playing around with various settings and those who simply want to push the shutter button and get decent shots. All in all, it's a well-rounded solution with great ergonomics on top of that. Personally, I find it very similar to the Samsung i8910 HD quality-wise - while I like the HD's color-rich pictures better, the PIXON12 doesn't fall flat in terms of details and other aspects. Actually, it's a really tough choice to make (between the i8910 HD and PIXON12, that is), especially since other phone makers can't offer anything similar yet. For example, while the Nokia N86 is a decent phone overall with a fine camera thrown in for good measure, it still can't stand up to the PIXON12 or i8910 HD in this department. And I don't even want to mention Sony Ericsson here.
Two years ago, the breakthrough that the PIXON12 is, could be expected only from Sony Ericsson along, however Samsung have forged into the lead with their fresh ideas and great implementation of new concepts. And it doesn't seem they are going to stop any time soon.
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