Serve custom mobile experience to consumers from iPlaces hotspots.
NEW YORK CITY, -- Today at the Mobile Marketing Forum, Qwikker launched iPlaces, the first hotspot-based mobile marketing service tailored to reach the millions of iPhone and iTouch users.
iPlaces is a complete hardware and software solution and web-based service to set up, manage, and deliver branded content from wireless hotspots.
Wherever an iPlaces-powered hotspot is deployed, companies can engage wirelessly with iPhone and iTouch users. iPlaces takes consumers directly to a free download, a branded content site, or a purchase page.
"We have taken the 'location, location, location' cliche literally. iPlaces can be set up anywhere people go, from a coffee shop, to a movie theatre, to the back of a taxi," said Qwikker CEO Steve Friedlander, noting Qwikker already delivers mobile content from billboards, bus shelters, retail shops, shopping centers and concert venues.
Brands can launch mobile marketing campaigns and serve up applications, video, music, web pages, mobile coupons and other content through iPlaces. Application developers can also use iPlaces to directly market and sell their applications, giving consumers a direct link to their content within the Apple App Store.
"We make it simple for consumer brands and location owners - like outdoor advertising companies and retailers- to become mobile marketers and leverage the popularity of the iPhone," said Friedlander.
Users with iPhone, iPod touch, BlackBerry(R), mobile phones, laptops and other Wi-Fi or Bluetooth(R) enabled devices can easily connect to an iPlaces location and receive an experience customized for their device.
�iPlaces for Brands: iPlaces lets companies build campaigns around free downloadable mobile content that is valuable, entertaining, and redeemable, including video, music, and mobile coupons. Companies can choose locations from an existing roster of iPlaces partner networks or light up a new iPlaces hotspot for a targeted campaign.
�iPlaces for Location Owners: Current Wi-Fi hotspot operators, retailers, and out-of-home advertising networks can add iPlaces to their existing locations. They can deliver their own content for marketing purposes or make their locations available to Qwikker's network of third party advertisers and add a new revenue stream to their locations.
�iPlaces for Developers: Simply being in the app store - one application among hundreds of thousands - doesn't guarantee downloads. iPlaces lets developers get noticed by driving people through managed, custom landing pages into the App store from key locations or events. Developers can choose specific locations from the iPlaces partner network, set a budget, and hit a targeted audience.
iPlaces includes Qwikker's award-winning remote wireless content distribution platform, enabling hotspots to be deployed in locations that do not have wired broadband internet connections. iPlaces-enabled locations can send customized device-specific content to consumers over Wi-Fi, Bluetooth, and SMS, on demand.
About iPlaces & Qwikker
iPlaces is a new mobile marketing service tailored to deliver compelling, branded content like digital coupons, applications, music, Web pages and more to iPhone users. iPlaces, developed by Qwikker, uses existing or new wireless networks so companies and application developers can send content directly to consumers' mobile phones. With iPlaces, companies can easily set up targeted mobile marketing campaigns in any location - from a storefront to outdoor billboards - and deliver content to the iPhone, Blackberry and other mobile devices.
Qwikker is the leader in proximity marketing solutions for mobile devices and delivers tailored on-demand content to consumers over Wi-Fi, Bluetooth and SMS. Qwikker has partnerships with leading media companies including Clear Channel Outdoor, CBS Outdoor, and Prime Point Media. Brands that have used Qwikker technology include Coca-Cola, eMusic, Ford, Giorgio Armani, Diesel, Live Nation, Nokia, Sony Pictures, Smithsonian, US Army National Guard, and Virgin Media.
Trademarks are property of their respective owners. iPlaces(TM) is a trademark of Qwikker, Inc. iPhone(TM) and iPod touch(R) are trademarks of Apple Inc. Wi-Fi(R) is a trademark of the Wi-Fi Alliance. Bluetooth(R) is a trademark of Bluetooth Special Interest Group. BlackBerry(R) is a trademark of Research in Motion, Limited.
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