Mobile Web Experience Benchmark for May Now Live at www.gomez.com.
LEXINGTON, Mass., -- Five out of the top ten airline companies scored top marks for their mobile Web performance in May, according to new Mobile Web Experience Benchmark data published today by Gomez, Inc., the leader in Web application experience management and Web performance benchmarking, and dotMobi (http://dotMobi.mobi), the company behind the .mobi Internet domain for identifying content that works on mobile phones. The May benchmark data also showed improvement in the mobile Web performance of the top search companies, with three brands achieving top scores.
The Gomez/dotMobi Mobile Web Experience Benchmarks compare and rank the mobile Web experiences provided by the top businesses in airline, banking and search by measuring five critical dimensions of success for mobile Web sites - readiness, discoverability, speed, success and consistency. May data for the Mobile Web Experience Benchmarks is now available at:
�Airlines: http://www.gomez.com/products/viewbenchmark.php?btype=102�Banking: http://www.gomez.com/products/viewbenchmark.php?btype=103�Search: http://www.gomez.com/products/viewbenchmark.php?btype=104
Until this recent set of results, only three companies had attained the top possible score of "five bars." In the May benchmark, a total of eight companies attained this distinction. "Five bars" are awarded when a company scores at or above average in each of the following five core metrics:
�Discoverability - how readily a consumer can find the mobile Web site using different URLs.
�Readiness - how well the mobile Web site renders on popular mobile devices.
�Availability - the percentage of successful transactions or the availability of a Web page.
�Response time - how long each page takes to download and the duration of an entire transaction.
�Consistency - how well the mobile Web site performs on different mobile carriers, in different geographies and timeframes.
"The popularity of the mobile Web is growing every day and end-users are becoming less tolerant of slow or poor mobile Web performance. So it is encouraging to see an upward swing in our benchmark results, with eight of the 25 brands we tested achieving top scores for their mobile Web experience in May," said Matt Poepsel, Gomez's VP of Performance Strategies. "The banking industry however has some catching up to do."
The Gomez/dotMobi Mobile Web Experience benchmarks test mobile Web performance across major wireless networks by combining Gomez's industry-leading solutions for measuring Web and mobile applications from the "outside-in" with tools from dotMobi. Benchmark methodology can be found at http://www.gomez.com/products/viewbenchmarkmethod.php?btype=102.
About Gomez
Gomez, Inc. (www.gomez.com) is the leader in Web application experience management, providing an on-demand platform that organizations use to optimize the performance, availability, and quality of their Web and mobile applications. The Gomez platform identifies business-impacting issues by testing and measuring Web applications from the "outside-in" - across all users, browsers, devices, and geographies - using a global network of 80,000 locations. The self-service Gomez platform integrates Web load testing, Web performance management, cross-browser testing, and Web performance business analysis. Over 2,500 customers worldwide, ranging from small companies to large enterprises - including 12 of the top 20 most visited US Web sites - use Gomez to increase revenue, build brand loyalty, and decrease costs.
About dotMobi
Headquartered in Dublin, dotMobi is a worldwide leader in enabling the development & discovery of quality mobile content through innovative services, helping businesses and individuals reach the world's billions of mobile phone users. dotMobi spurs mobile industry innovation by giving content providers the tools they need to ensure the Web will work on mobile phones with speed, accuracy and relevant content.
dotMobi is backed by leading mobile operators, network & device manufacturers, and Internet content providers, including Ericsson, GSM Association, Hutchison 3, Microsoft, Nokia, Orascom Telecom, Samsung Electronics, Syniverse, T-Mobile, Telefonica Moviles, Telecom Italia Mobile (TIM), Visa and Vodafone.
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