On April 23, 2008, Sony Ericsson announced the new G502 and Z780 web-enabled phones, taking the number of phones to support Sony Ericsson's Java Platform 8 (JP-8) and the Mobile Services Architecture (MSA) umbrella standard (JSR 248) to 14.
Both phones benefit from HSDPA data speeds and feature landscape-mode web browsing, RSS feeds, picture blogging and e-mail access using web mail and Microsoft Exchange ActiveSync. The G502 is Sony Ericsson's most affordable HSDPA phone yet and the Z780 is a clamshell with Assisted GPS (aGPS), a sister phone to the previously announced Z770.
�The Z555 is designed to reflect your look and attract attention,� said Sven Totte, Head of Style Marketing at Sony Ericsson. �We�ve created it for people who are looking for a beautifully designed phone that reflects their personal style and does not compromise on features or performance.�
Sony Ericsson T280 � In Touch and In Fashion
Minimum fuss
Fast texting and a simple navigation key to switch-on the FM radio or access your contact list. Easy
access to the 1.3 megapixel camera and just one click to begin writing a new text message.
Maximum exposure
As well as its good looks, the T280 lets you take and send a photo in just a few clicks. Browse through your pictures on the phone�s screen or send them via Bluetooth� to a friend�s phone.
�The Z770 is deceptively powerful for such a compact clamshell phone,� said Martin Winkler, Director Global Marketing and Head of Multimedia Web at Sony Ericsson. �It appeals to busy people who demand hassle-free email and high quality Web access on the move. These people need to be in-touch, need to be on top of their email, but don�t necessarily want a smartphone or PDA. The Z770 is the uncomplicated answer.�
via SEMCblog
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