Wednesday, January 16, 2008

Here's one company that won't be bundling any toolbars soon

Our good buddy Bill P got pitched to bundle a toolbar with his product, WinPatrol. Unlike some others out there, he firmly passed, passing up loads of money:

I crunched the numbers and sure enough the revenue I could receive by including the toolbar would be huge. My overhead is low and the free version of WinPatrol has many thousand downloads even on the slowest day. If I chose to include the Ask.com tool bar I could probably retire comfortably by the end of the year.

Unfortunately, a number of people think I�m a really, good guy and I respect their opinion. For the last ten years WinPatrol has had a flawless reputation. I know myself, I really hate companies that install additional software that I didn�t ask for. It�s not only rude, it�s just wrong.

Right on, Bill.


Alex Eckelberry

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