Tuesday, December 4, 2007

The WGA's Proposal to the AMPTP

There's been some concern about the idea of a flat fee of $250 for a year's streaming of an episode of tv. People are worried that the flat fee structure itself, as a construct.

That said, what we've been told is that "flat fee" is not an accurate description of what the NegComm is bringing to the room today, as a response to the AMPTP's proposal of last Thursday. The counter is more like this:

A tiered payscale, based on the number of times something is viewed via streaming.

The AMPTP did not make an offer on downloads or (EST) Electronic Sell Through. That�s supposed to come today. Let's hope it does.

As for streaming, our proposal is X bucks a year for X number of streams. And starting very reasonably for a low number of streams. Every time the number of views reaches a certain threshold, the compensation bumps up into the next tier.

It's a simple and fair idea � as with a traditional residual structure, there is a basic payment for the right to use content on the internet. And, as the work is used more and more, different tiers of compensation kick in - as the companies make more, the content creator makes more. All we ask is that if the content is a huge hit, our compensation scales upward accordingly. The company and the content creators share in the success.

No comments:

Post a Comment