Monday, June 4, 2007

SAMSUNG Unveils SGH-E590 Designed by Jasper Morrison


Samsung attracts fashion conscious users with a new unique product.

Seoul, Korea, June 4th, 2007 : Samsung Electronics Co. Ltd., a global leader of mobile phones and telecommunication systems, and Jasper Morrison, a leading industrial designer, cooperated to bring an attractive mobile phone, SGH-E590. The Samsung E590 is a perfect solution for users who want to have all of the advanced multimedia features with eye-catching design in a hand.

Through the partnership with Jasper Morrison, well known for his talents in various areas of industrial design, the E590 is designed to touch customer�s emotion. The stylish E590 comes in simple contours and clean lines which comprise this compact bar design. True to Jasper Morrison�s witty sense, the mobile phone provides dual face; one side features phone keypad and LCD screen while the other side is outfitted with dedicated camera functions.

With the sleek design, E590 is equipped with a powerful camera functions even other digital cameras would envy the capabilities as it allows the users to enjoy 3.2 Megapixel camera with Auto Focus and Half-shutter. Panorama shot feature offers intuitive camera UI which displays easy to use icons. Moreover, E590 comes with the Bean bag, a unique tripod which is a truly useful and portable accessory made of a special rubberized material for maximum flexibility and grip.

�The SGH-E590 is a very pragmatic work of art that reflects the synergy between Samsung and Jasper Morrison. We have teamed up to satisfy our users with high-performance technology and emotional design.� says Geesung Choi, President of Samsung�s Telecommunication Network business. He added, �Through the partnership with renowned designers, Samsung will strengthen our design power to bring design excellence to our customers.�

The Samsung E590 is available in two colors, noble black and snow silver, and will be launched in Europe, China and South East Asia in June.

SGH-E590 Specification
Standard - GPRS Class 10 / EDGE / Tri-Band (900/1800/1900)
Camera - 3.0 Megapixel Auto focus Camera with half shutterIntuitive Camera UI / Panorama shot
Display - 262144 Color TFT Screen (220x220 pixels. 1.79")
Features - Music player (MP3/AAC/AAC+/e-AAC+/wma) Bluetooth 2.0/ USB 2.0Voice streaming & Messaging / Video recording 90 MB / External Memory Slot
Size - 94x42x13.5mm
Weight - 66g

*Product specifications are subject to change without notice

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in 124 offices in 56 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com

I like how this phone looks (the camera lens area looks great!). It's simple and black and has a nice sized screen.

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